1 Ann-Marie Kennedy, Joya A. Kemper, Andrew Grant Parsons, (2018) "Upstream social marketing strategy", Journal of Social Marketing, Vol. 8 Issue: 3, pp.258-279, https://doi.org/10.1108/JSOCM-03-2017-0016 Upstream Social Marketing Strategy Dr. Ann-Marie Kennedy (Corresponding author) Senior Lecturer – Department of Management, Marketing and Entrepreneurship School of Business, University of Canterbury Address: Private Bag 4800, Christchurch 8140 New Zealand Email: ann-marie.kennedy@canterbury.ac.nz Phone: +64 3 369 4602 ext 94602 Joya Kemper PhD - Department of Management, Marketing and Entrepreneurship School of Business, University of Canterbury Address: Private Bag 4800, Christchurch 8140 New Zealand Email: joya.kemper@pg.canterbury.ac.nz Professor Andrew Parsons Head of Subject Group – Marketing and Sales Faculty of Business and Law, University of Portsmouth Address: Portland Street, Richmond Building PO1 3DE, Portsmouth United Kingdom