Ecological Indicators 18 (2012) 659–675
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Ecological Indicators
journal homepage: www.elsevier.com/locate/ecolind
Sustainable tourism indicators as planning tools in cultural destinations
Macarena Lozano-Oyola
a,∗
, Francisco Javier Blancas
a
, Mercedes González
b
, Rafael Caballero
b
a
Department of Economics, Quantitative Methods and Economic History, Pablo de Olavide University, Seville, Spain
b
Department of Applied Economics (Mathematics), Malaga University, Malaga, Spain
article info
Article history:
Received 9 May 2011
Received in revised form 13 January 2012
Accepted 17 January 2012
Keywords:
Sustainable tourism
Composite indicators
Action plans
Goal programming
Best practice
Benchmarking
abstract
Sustainable tourism is being consolidated at an international level as an approach that should be used
to make all types of tourism more environmentally, socially and economically beneficial. A common
practice is to use an indicator system for designing and implementing tourism models that focuses on
the sustainability approach. Indicators are considered as useful tools that allow tourism managers to
diagnose the situation of the destination, and to identify and evaluate issues that require addressing to
improve the level of sustainability of the tourist activities. However, these indicator systems usually do
not provide a practical guide to establish how to interpret information and how to integrate it into the
decision-making. In this paper we present an indicator system to evaluate sustainable tourism at cultural
destinations. Likewise, we suggest a method based on goal programming to construct composite indica-
tors. The definition of the indicator system and composite indicators is completed providing guidelines
that establish how to use these tools in tourism sector planning. Specifically, we propose three basic
practical uses for these tools: the formulation of general action plans at a regional level, the definition
of short-term strategies for destinations and the establishment of destination benchmarking practices.
Each practical use is illustrated using the case of cultural tourism destinations in the Andalusia region
(Spain).
© 2012 Elsevier Ltd. All rights reserved.
1. Introduction
Tourism is the third largest economy in the world (ICOM
and WFFM/FMAM, 2007). This industry is economically important
due to its generating activities and, hence, increased direct and
indirect employment opportunities (Coccossis, 2008; Constantin
and Mitrut, 2008). In addition, there are social benefits to both
tourists and residents, and the movement of tourists contributes
to cultural exchange (Besculides et al., 2002; Craik, 1995). Fur-
thermore, tourism has an important “knock-on” effect in other
socio-economic sectors, thus promoting the improvement of
infrastructure and public services (Fletcher, 2008; Gibson et al.,
2003). However, the effect of tourism on the environment remains
problematic. In fact, the carrying capacity of several tourist des-
tinations has been exceeded in recent years (Castellani et al.,
2007; Jurincic, 2005; Trumbic, 2004). As a result, more empha-
sis has been placed on improving the sustainability of these desti-
nations.
Sustainable tourism is as such not a specific form of tourism but
more an approach that can be used to make all types of tourism
more environmentally, socially and economically beneficial. In
this manner, tourism activities should be focused on resource
∗
Corresponding author. Tel.: +34 954349061; fax: +34 954349339.
E-mail address: mlozoyo@upo.es (M. Lozano-Oyola).
management in which all economic, social and aesthetic require-
ments are fulfilled, while simultaneously respecting cultural
integrity, essential ecological processes, and biological diversity
(World Tourism Organization, 1993). This is why adequate plan-
ning is required to safeguard against potential negative impacts. For
this reason, recent tourism planning processes have aimed to rec-
oncile the development of competitive tourism activities with the
protection of the natural and cultural resources that support this
activity (Department of the Environment and Heritage, 2004; Neto,
2003; Zhenjia, 2008). In this regard, the World Tourism Organiza-
tion (WTO) indicates that the sustainable development of tourism
should promote an optimal use of resources (WTO, 2004). For this
reason, tourism action plans are increasingly focusing on the ter-
ritorial dimension of sustainability. Within this framework, both
public and private agents are expected to promote sustainable
tourism initiatives, with local agents requiring objective tools to
determine the degree to which activities are sustainable (Blancas
et al., 2010a; Camagni, 2002; Landford, 2009; Yunis, 2004). Fur-
thermore, strong political leadership and the broad participation of
stakeholders are required for collaborations to be successful (Bryon
and Russo, 2003; Castellani and Sala, 2010; Coccossis, 2008), and
to achieve a high degree of tourist satisfaction. To develop a more
sustainable model for tourism, efficient management is required
in which existing and potential impacts are continuously moni-
tored, allowing the necessary preventive or corrective measures to
be introduced (WTO, 2004).
1470-160X/$ – see front matter © 2012 Elsevier Ltd. All rights reserved.
doi:10.1016/j.ecolind.2012.01.014