International Journal of Communication 2 (2008), Feature 691-698 1932-8036/2008FEA0691
Copyright © 2008 (Georgina Born, gemb2@hermes.cam.ac.uk). Licensed under the Creative Commons
Attribution Non-commercial No Derivatives (by-nc-nd). Available at http://ijoc.org.
Trying to Intervene:
British media research and the framing of policy debate
GEORGINA BORN
University of Cambridge, UK
In this informal paper, I develop some themes drawn from my experience of attempting
to use my academic research as a basis for intervening in media policy debates in the
UK in the past decade. My research focuses on issues of public service broadcasting
(PSB) and public culture and media generally, and includes major studies in the last
decade of the BBC and Channel 4, the two main British public service broadcasters, the
UK television industry, and digital television and convergence. I researched and wrote
the first independent inside study of the BBC as an organization, an ethnography based
on two years’ fieldwork mainly in BBC television in the late 1990s with updates to 2004,
which is combined with wider historical and contemporary analysis of the industry and of
media politics in the UK in this period.
1
On the basis of my research, I have occasionally
managed in the last decade to move into policy-related work and advisory and
consultancy roles with government, the PSBs, and major cultural bodies, although with
difficulty, as the following will show. Although my experience no doubt stems from the
nature of my research, which analyses critically the effects of the neo-liberal economic
reforms that have swept over the British media and Britain’s public sector institutions —
including the BBC — in recent decades, it forms part of a larger set of developments
concerning academics’ capacity to intervene in policy debates. This wider story is of the
growing ambivalence of public and private bodies to academic involvement in policy, of
the waning public profile and legitimacy of academic research, of the closure of channels
previously available to academics for communicating policy-relevant findings in the press
and political weeklies, and of a degradation of the quality of analysis and understanding
in these outlets.
1
Georgina Born, Uncertain Vision: Birt, Dyke, and the Reinvention of the BBC, London: Vintage 2005.
The closest previous study, solely on the BBC news operation, is Phillip Schlesinger’s work in the 1970s:
Putting Reality Together , London: Constable, 1978.