Research Article
Investigating Mobile Banking Continuance Intention: A
Mixed-Methods Approach
Imdadullah Hidayat-ur-Rehman ,
1
Arshad Ahmad ,
2
Muhammad Nauman Khan ,
3
and Shamsul Anuar Mokhtar
4
1
Department of MIS, CBA, King Saud University, Riyadh, Saudi Arabia
2
Department of Management, CBA, King Saud University, Riyadh, Saudi Arabia
3
Finance Department, College of Business Administration, King Saud University, Riyadh, Saudi Arabia
4
UniKL MIIT, University of Kuala Lumpur, Kuala Lumpur, Malaysia
Correspondence should be addressed to Imdadullah Hidayat-ur-Rehman; ihidayaturrehman@ksu.edu.sa
Received 15 March 2021; Revised 8 July 2021; Accepted 25 August 2021; Published 10 September 2021
Academic Editor: Floriano Scioscia
Copyright © 2021 Imdadullah Hidayat-ur-Rehman et al. is is an open access article distributed under the Creative Commons
Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is
properly cited.
Building on IS research, this study investigates m-banking continuance from an emerging market perspective. Using a mixed-
methods approach, the study presents m-banking continuance phenomenon through an integrated model. Study 1 focuses on
qualitative interviews of mobile banking users, whereas study 2 empirically tests the conceptual model derived from literature and
the results of study 1. Study 1 reveals three additional constructs, perceived ubiquity, perceived autonomy, and perceived security
concerns to the existing literature-based constructs. However, the results of study 2—a survey of 390 m-banking users—provide
empirical evidence to support the hypotheses drawn in the proposed conceptual model. e results reveal that perceived ubiquity,
perceived usefulness, satisfaction, facilitating conditions, perceived security concerns, and trust have emerged as significant direct
influencers on m-banking continuance. Moreover, the study offers practical academic and managerial implications
regarding m-banking.
1. Introduction
No doubt, with the incremental convenience and usability
characteristic, mobile banking (m-banking) stands imper-
ative in recent times for both consumers and financial in-
stitutions [1, 2]. M-banking not only is significant to
consumers and financial institutions but also lets business
entities gain competitive advantage [3, 4]. Recent literature
insights depict that an investment of around $115 billion has
been made globally by banks to facilitate their customers [5].
Such an investment justifies the importance of m-banking in
addition to convenience; it also gives the ease of use for its
consumers while performing various banking operations. In
addition to the aspect of usefulness amid wide-ranging
banking operations for its consumers, it also helps financial
institutions in reducing the cost of their traditional financial
services.
e extant literature suggests that most researchers have
shown their inclination toward knowing the acceptance or
adoption of m-banking [6–8]. However, an understanding
of the postadoption phase of m-banking is generally over-
looked or is being less explored [4, 9, 10]. Despite the limited
or less explored findings presented in the existing m-banking
literature, it is also believed that there exists less evidence
that highlights the critical determinants of continuous usage
of m-banking services after its initial adoption [8, 11].
Hence, to understand the consumer’s postadoption be-
haviour from the perspective of m-banking, it is essential to
identify and examine the key factors affecting the contin-
uance intention of consumers.
In current times, businesses are keen on providing their
e-services to consumers; however, the complicated nature of
e-services’ continuous provision makes it difficult to retain
consumers [9]. To address such difficulties, the providers of
Hindawi
Mobile Information Systems
Volume 2021, Article ID 9994990, 17 pages
https://doi.org/10.1155/2021/9994990