IBERIAN MULTINATIONALS DRIVING THE CRISIS RECOVERY The 10th Iberian International Business Conference Zaragoza, Spain, 26 th and 27 th September 2014 Editors: Marisa Ramírez-Alesón (Director) Natalia Dejo-Oricain Marta Fernández-Olmos Jorge Fleta-Asín Pedro Sánchez-Sellero