1 Design and analysis of Brazilian mineral bottled water value chain Luciel Henrique de Oliveira (luciel.oliveira@fgv.br) EAESP/FGV - Escola de Administração de Empresas de São Paulo, Brazil Renata Paes Leme Roquette (renata_paesleme@hotmail.com) EAESP/FGV - Escola de Administração de Empresas de São Paulo, Brazil Stephanie Cristine Lourenço Silveira (stephanieclsilver@gmail.com) EAESP/FGV - Escola de Administração de Empresas de São Paulo, Brazil Abstract This paper makes an analysis of the Brazilian mineral bottled water chain. This analysis is done starting from the perspectives legal, economic and logistics, allowing for an integrated management with the full inclusion in the market. The bottled mineral water product achieves high profit margins, and this occurs because the raw material is cheap for the detriment of the end product. The enterprises use a structured logistics model to reduce the cost of shipping and extensive distribution network. The Brazilian production of mineral water is highly fragmented, with many small and medium enterprises, dividing market share with big multinational companies. Keywords: mineral water value chain, Brazil, logistics. Introduction / Purpose This paper analyses the mineral bottled water value chain in Brazil, considering the legal, social, economic and cultural aspects. We presents the subject "mineral water" not under a conceptual approach with definitions, physiochemical composition and hydrogeological characteristics, but seeks to identify, inside socioeconomic development of the country, the value chain of mineral water bottled from the perspective of logistics, thus allowing for integrated water resources management with the full inclusion of mineral water in the Brazilian market. The story of bottled water has its origin in France, more specifically in Evian, where the company was able to transform the mineral water in a private well to bottle it for, and then sell it. How prerogative to do so, leaned in that bottled water had higher purity, and represent a greater health security, arguments that add value to bottled water argument. Today this company operates in more than one hundred and fifty countries with a net worth of $ 2 billion, demonstrating that mineral water is especially a good deal. The global market recorded within one year $ 83 billion. Packages of up to two litters accounted for 45% of the total bottled and 59% of total sales, DEGE (2011).