1 The business of sustainable mobility Paul Nieuwenhuis and Peter Wells ESRC Centre for Business Relationships, Accountability, Sustainability and Society, Cardiff University, UK Philip J. Vergragt Tellus Institute, Boston, USA The international Greening of Industry Network (GIN) has, for more than ten years, been working to bring together experts and thinkers from business, industry, acade- mia, government and non-governmental organisations (NGOs). Its main aim is to deal with issues of how to build a more sustainable industrial culture by combining the con- ceptual with the practical. The Network’s 2003 conference, held that year in San Fran- cisco, saw sustainable mobility designated as a key theme: this book is based on that conference. It develops and updates some of the papers presented at San Francisco and includes a number of additional chapters to capture many of the themes to emerge from the 2003 conference. We hope this publication makes a significant contribution to the ongoing sustainable mobility debate. Crisis, what crisis? In many parts of the world, there is a crisis of mobility. The choices we have made over the past 200 years about modes and technologies of transportation have brought us © 2006 Greenleaf Publishing http://www .g r eenleaf-publishing.com