International Journal of Management Studies ISSN(Print) 2249-0302 ISSN (Online)2231-2528 http://www.researchersworld.com/ijms/ Vol.–V, Issue –2(1), April 2018 [29] DOI : 10.18843/ijms/v5i2(1)/05 DOI URL :http://dx.doi.org/10.18843/ijms/v5i2(1)/05 Leveraging Business Intelligence for Organizational Performance the Emerging Economy Context Ankit Srivastava, Research Scholar, (UGC-SRF) Department of Business Administration, University of Lucknow, Lucknow, Uttar Pradesh, India. Prof. Ajai Prakash, Department of Business Administration University of Lucknow, Lucknow Uttar Pradesh, India ABSTRACT Business intelligence is a promising style extensively used in decision -making processes. The application of Business Intelligence (BI) is growing at an incredible rate in developed countries but its exposure in emerging economies, like India, is still low. The impact of business intelligence technology on the decision-making process and ultimately on the organizational performance has been studied by many authors in various economies, but still, is a subject to be investigated in India. There are studies that say emerging markets are going to be new drivers of economic growth in upcoming future. This study is an attempt to evaluate the impact of business intelligence technology achieved by organizations in an emerging economy i.e. India. A previously developed survey instrument was used to collect data from decision makers and BI users from different companies that are operating in India. The data analysis was done with the help of PLS-SEM technique. The study found the impact of business intelligence on determinants that are responsible for organizational performance benefits to be achieved by organizations in India. Keywords: Business Intelligence, Organizational Performance. INTRODUCTION: Today, business managers all over the world need timely and accurate information in order to make effective decisions in the current highly competitive business environment. Business Intelligence (BI) systems have the potential to help business managers in a rapid and efficient decision -making process by providing the right information to right people in real time. According to a survey study, organizations earn $13.01 for every dollar spent (Nucleus Research, 2014). That is almost 1300% ROI of BI & Analytics applications. Porter & Miller (1985) had identified the importance of Information Technology (IT) in the operating of organizations and mentioned that dramatic reductions in the cost of obtaining, processing and transmitting information are changing the ways of doing business. By delivering accurate information in real time or at the correct point of time to decision makers overall performance of an organization can be improved. By improving the performance organizations can create value for its stakeholders. The term “Value” can be understood by the definition; “Value is the capacity of a good, service or activity to satisfy a need or provide a benefit to a person or legal entity”, Baier (1966). Thus achieving a benefit or satisfaction of a need can be understood as value created. Today, the importance of analyses of historical data has amplified in order to have a closer look at the inaccuracies occurred in past. Indian organizations also now understand the hidden potential of BI as it can help leverage this data for further improvisation in business processes and decision making, thereby making business managers more efficient to create value for stakeholders. Also, the ever -increasing competition in the market has led to the adoption of decision-making enablers like BI which has led to greater improvements in overall performance of the organizations. This research is an attempt to measure the benefits achieved as a result of BI implementation in the Indian context.