Twitter Diplomacy @Kemlu_RI: A Case Study of Bali Democracy Forum 2019 https://doi.org/10.18196/hi.v10i1.11566 Ludiro Madu Universitas Pembangunan Nasional “Veteran” Yogyakarta, Indonesia ludiro.madu@upnyk.ac.id Submitted: 23 April 2021; Revised: 5 July 2021; Accepted: 20 July 2021 Copyright © (2021), Jurnal Hubungan Internasional, E-ISSN: 2503-3883 I P-ISSN: 1829-5088 This work is licensed under a Creative Commons Attribution-Non Commercial 4.0 International License Abstrak Peningkatan penggunaan media sosial, khususnya Twitter, telah mendorong Kementerian Luar Negeri Indonesia (Kemlu RI) membuat akun Twitter resmi @Kemlu_RI untuk menyebarkan informasi. Artikel ini bertujuan untuk mengevaluasi penggunaan Twitter dalam diplomasi Indonesia melalui akun resmi Kemlu RI (MOFA). Penelitian ini menggunakan pendekatan kualitatif. Data diperoleh melalui observasi tren percakapan di Twitter dengan memantau akun @Kemlu_RI dengan fokus pada penggunaan hashtag #BDF2019. 'Drone Emprit Academic' (DEA) digunakan sebagai alat untuk mengumpulkan data. Pengumpulan data diperoleh dari percakapan Twitter selama lima hari. Analisis DEA menghasilkan 1.088 percakapan. Pengumpulan data melalui DEA di @Kemlu_RI ternyata menghasilkan temuan lain. Hasil penelitian ini menunjukkan bahwa penggunaan DEA lebih memberikan manfaat bagi diplomasi digital Indonesia, seperti top hashtag, top influencer, analisis jejaring sosial, dan pengguna banyak terlibat daripada sekedar penyebaran informasi BDF secara umum. Data yang diperoleh melalui DEA ini bermanfaat untuk melakukan evaluasi atas diplomasi Twitter melalui hastag #BDF2019 oleh @Kemlu_RI. Diplomasi Kemlu Indonesia melalui Twitter dapat meningkatkan arti penting penggunaan Twitter dalam agenda diplomasi di masa depan. Kata Kunci: Drone Emprit Academic, @Kemlu_RI, Indonesian MOFA, Bali Democracy Forum, Indonesian digital diplomacy, #BDF2019. Abstract Following the increasing use of social media, particularly Twitter, the Indonesian Ministry of Foreign Affairs (MOFA) made an official Twitter account @Kemlu_RI for disseminating information. The paper aims to analyze the trend of tweeting at the official Twitter account of the Indonesian MOFA, @Kemlu_RI. This research used a qualitative approach. Data were obtained through observation of the conversation trend on Twitter by monitoring the @Kemlu_RI account. This research focussed on the use of hashtag #BDF2019. Using ‘Drone Emprit Academic’ (DEA), this research collected data on five days of Twitter conversations. The DEA analysis resulted in 1,088 conversations. Rather than only disseminating information, the use of DEA for analyzing #BDF2019 at @Kemlu_RI turned out to produce more findings. The results of this study revealed that the DEA usage gave more benefits to Indonesian digital diplomacy, such as top hashtags, top influencers, social network analyses, and most engaged users, rather than just general dissemination of information of the BDF 2019. Therefore, the use of the DEA is highly significant for resulting in more accurate data for the Indonesian MOFA to manage a better strategy for using Twitter in its future diplomatic agenda. Keywords: Drone Emprit Academic, @Kemlu_RI, Indonesian MOFA, Bali Democracy Forum, Indonesian digital. JURNAL HUBUNGAN INTERNASIONAL VOL. 10, NO. 1 (2021) INTRODUCTION Social media has become an inseparable part of recent diplomatic relations. It significantly influences and transforms practices of diplomacy (Duncombe, 2017). As one of the most widely used social media, Twitter, has become more popular in the diplomatic environment of many countries (Chhabra, 2020). Twitter is initially a social media to deliver various information between individuals in a national borderless society, but it has increased and plays an essential role in international relations (Collins, DeWitt, & LeFebvre, 2019). Twitter diplomacy is run by various foreign ministries (Strauß, Kruikemeier, van der Meulen, & van Noort, 2015) and embassies around the world (Manor & Segev, 2020). Through digital diplomacy on Twitter, diplomats use https://crossmark.crossref.org/dialog/?doi=10.18196/jhi.v10i1.11566&do main=pdf&date_stamp=2021-07-21 https://crossmark.crossref.org/dialog/?doi=10.18196/jhi.v10i1.11566&do main=pdf&date_stamp=2021-07-21 https://crossmark.crossref.org/dialog/?doi=10.18196/jhi.v10i1.11566&do main=pdf&date_stamp=2021-07-21