Note: This is the last author version of the paper, which I can post online. If you want the final PDF file as was published in the journal (for example, if you need the page numbers), contact me at wachelke@yahoo.com and I can send it to you. In any case, this is the proper citation: Wachelke, J. (2012). Representations and social knowledge: an integrative effort through a normative structural perspective. New Ideas in Psychology, 30, 259-269. Representations and social knowledge: an integrative effort through a normative structural perspective Joao Wachelke Universidade Federal de Santa Catarina, Brazil