2018, Vol. 6, No. 4 10.15678/EBER.2018.060406 The Internationalisation Process of an E-Commerce Entrepreneurial Firm: The Inward-Outward Internationalisation and the Development of Knowledge Magdalena Grochal-Brejdak, Maja Szymura-Tyc A B S T R A C T Objective: The article aims at the description of the internationalisation process of an entrepreneurial e-commerce trading firm, depicting the course and mecha- nism of the process. Research Design & Methods: The explorative research is a single case study of three internationalising e-stores managed by a firm. The qualitative analysis is based on in-depth interviews with the entrepreneur covering six years of the firm’s operation. Findings: The increasing international involvement of the e-commerce firm follows the development of knowledge derived from the interrelationships between inward and outward internationalisation. The evolution of internationalisation forms is limited to trade (importing/exporting) and contractual cooperation. The role of entrepreneur in the internationalisation process of e-commerce firm is crucial. Implications & Recommendations: The simultaneous involvement in the inward and outward forms of internationalisation enhances the development of knowledge neces- sary for further internationalisation of e-commerce firms. Contribution & Value Added: The study presents a holistic description of the interna- tionalisation process of an entrepreneurial e-commerce firm, revealing the mecha- nism of the process. Article type: research article Keywords: e-commerce; entrepreneurial firm; inward-outward internationalisa- tion; process; knowledge JEL codes: F23 Received: 15 June 2018 Revised: 29 October 2018 Accepted: 15 November 2018 Suggested citation: Grochal-Brejdak, M., & Szymura-Tyc, M. (2018). The Internationalisation Process of an E-Commerce Entrepreneurial Firm: The Inward-Outward Internationalisation and the Develop- ment of Knowledge. Entrepreneurial Business and Economics Review, 6(4), 103-123. https://doi.org/10.15678/EBER.2018.060406