International Journal of Humanities and Social Science Vol. 5, No. 7(1); July 2015 96 Fishermen’s Characteristic Profile in Using of the Media Communication in Pasaran Island, Bandar Lampung City Serly Silviyanti Lampung University Jl. Ir. Soemantri Brojonegoro No 1 Bandar Lampung Indonesia Amiruddin Saleh Musa Hubeis Ninuk Purnaningsih Faculty of Human Ecology Bogor Agricultural University Jl. Kamper Kampus IPB Dramaga Bogor-16680 Indonesia Abstract Pasaran Island is a small island located in Lampung Bay precisely in the District of West Teluk Betung, of Bandar Lampung city. This island is a fishing village that has a dominant business, namely the drying salted fish. Low levels of education lead fishing community’s ability to absorb information, technology and adopting relatively limited. This study object are to determine the characteristics of fishermen in Pasaran Island and the use of communication media used by fishermen in the island. The research was done purposively on the island, located in Pasaran Island, Kota Karang, Bandar Lampung City with respondents which amounted to 125 fishermen. The results showed that the characteristics of the individual fishermen in Pasaran Island is low, especially in formal education and the amount of income, although for age, generally in the productive age category.Media communication which always been used by the fishing community is interpersonal communication, since they are similar in some ways like the values, beliefs, education, social status, interest and so on. Keywords: fishermen, media, communication 1. Introduction Development activities in coastal areas is inseparable from the carrying capacity of the environment, sustainability of natural resources (NR) and carried out integrally by the various stakeholders to emphasize the improvement of the local community’s welfare. The availability of natural resources on land such as forests, and minerals, as well as productive agricultural land is decreasing while the needs of the population continues to grow accordance with Indonesia's population continues to increase and is projected to reach 267 million by 2015. The need of the population will not be able to fulfilled entirely by natural resources in the mainland, given Indonesia's land area is only a third of the total land area of Indonesia, namely 1,926,337 km2 (Dahuri, 2000). The conditions of marine and coastal communities are relatively poor. Fishermen poverty problem is a multidimensional problem so that it required a comprehensive solution, and not a partial solution (Suharto, 2005). Poverty is defined as a condition in which a person is not able to maintain itself accordance with the standard of life of the group and also not able to utilize energy, mental, and physical within the group (Soekanto, 2006). Kusnadi (2002) identify the principal causes that raises poverty in fishermen community geographical isolation issue of fishermen village, making it difficult to make the goods, services, capital, and people come in and come out. That is implicate to slow down the dynamics of social, economic, and fishermen community’s cultural.