Trademarks and The Protection for Business Actors in Indonesia Indonesian Journal of Advocacy and Legal Services, Vol. 2 No. 1 (2020) 103 Trademarks and The Protection for Business Actors in Indonesia: Some Contemporary Issues and Problems Nurul Fibrianti 1* , 1 Faculty of Law, Universitas Negeri Semarang, Indonesia Corresponding Author: N. Fibrianti, email: nurulfibrianti@mail.unnes.ac.id Abstract: The brand represents the identification to distinguish the results of the production of one business with other businesses, the brand is used as a product promotion tool, therefore the trademark is very important to protect the business. Through Law No. 20 of 2016, the state gives approval to all trademarks supported by businesses by requesting these trademarks. But only 4% of the number of SMEs that fulfill the trademark. Micro, small and medium business operators are not required trademarks because of their understanding and importance of trademarks, paid trademark registration and the complexity of the process and requirements for trademark registration are also additional supplements for SMEs. Therefore, there is a need for enhanced socialization of the importance of trademark registration and assistance with trademark registration. Keywords: Trademarks, Protection of Business Actors, Intellectual property Rights, Small and Medium Enterprises (SMEs) A. Introduction Food products processed by the home industry are types of products that are easily imitated and falsified by others because they are easy to produce, cheap raw materials and simple equipment. More food products released from home industries are done or made by micro and small entrepreneurs. It was they Indonesian Journal of Advocacy and Legal Services ISSN: 2686-2085 (Print) ISSN: 2686-2611(Online) Vol. 2 No. 1 (2020): 103-110. DOI: 10.15294/ijals.v2i1.38040 Submitted: 2 February 2020 Revised: 5 March 2020 Accepted: 15 March 2020 How to cite: Fibrianti, N. (2020). Trademarks and The Protection for Business Actors in Indonesia: Some Contemporary Issues and Problems. Indonesian Journal of Advocacy and Legal Services, 2(1), 103- 110. https://doi.org/10.15294/ijals.v2i1.38040