This article presents a case of the early
stages of an attempted integration of
environmental management and
corporate responsibility in a UK utility
company, which may, in due course,
develop into a more holistic orientation
towards corporate sustainability. The
company had made some deliberate
attempts to link environmental and social
responsibility issues. However, this
integration was partial and contested
within the company. The case shows that
dealing with environmental soundness
and starting to integrate environmental
and social issues and management need
not be a sequential process. Institutional
and wider social factors are shown to
play a strong role in influencing company
thinking and actions in this area,
seemingly sending rather mixed signals
in this case. The case also highlights the
role of sustainability champions in
making links between the organization’s
business purpose, its environmental
performance and its social responsibility
in terms of the long term sustainability of
the region and the company’s future.
Copyright © 2004 John Wiley & Sons, Ltd
and ERP Environment.
Received 30 June 2003
Revised 8 September 2003
Accepted 17 December 2003
INTRODUCTION
T
his paper arises out of the author’s long
term research interest in the pro-
environmental strategic and organiza-
tional change (corporate ‘greening’) in some of
the UK’s utility industries (water and sewer-
age, and electricity distribution). With the
focus on various aspects of environmental
strategy and performance, empirical research
was conducted in two phases over a period of
seven years. Social issues or questions of cor-
porate social responsibility were not initially
included in the research design as the
researchers felt that this would unduly confuse
the subject. However, from the start it became
clear that for many respondents environment
was not as separate from other issues, such as Copyright © 2004 John Wiley & Sons, Ltd and ERP Environment.
CORPORATE SUSTAINABILITY
– INTEGRATING
ENVIRONMENTAL AND
SOCIAL CONCERNS?
Anja Schaefer*
Open University Business School, UK
Corporate Social Responsibility and Environmental Management
Corp. Soc. Responsib. Environ. Mgmt. 11, 179–187 (2004)
Published online in Wiley InterScience (www.interscience.wiley.com). DOI: 10.1002/csr.070
* Correspondence to: Dr. Anja Schaefer, Open University Business
School, Michael-Young Building, Walton Hall, Milton Keynes MK7
6AA, UK.
E-mail: a.schaefer@open.ac.uk