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Chapter 5
Usability Techniques for
Interactive Software and Their
Application in E-Commerce
Shawren Singh
University of South Africa, South Africa
The dependability of computing is a problem with
which our societies will continue to have to wrestle.
Donald MacKenzie
IntroductIon
For a system to be usable an interface must let us-
ers of the system, working in their own physical,
social and cultural environments, accomplish their
goals and tasks effectively and efficiently (Hackos
& Redish, 1998).
Meeting the needs of users who demand power
without complication has made the computer in-
dustry increasingly sensitive to the design of the
user interface. The user interface could be the most
important determinant of success for electronic
commerce (Singh & Erwin, 2002). In fact, to many
users, the interface is the system (Turban & Aronson,
1998). The success of any interactive product or
system is ultimately dependent on it providing the
right facilities for the task at hand in such a way that
they can be effectively used, at an appropriate price
(Dillon, 1994). To achieve success, good design
is essential. In relation to E-commerce, Cockton
abStract
The purpose of this chapter is to provide an overview of usability and usability techniques. It discusses
interaction design with a bias on web-based technologies, focusing on usability and usability defnitions.
Usability principles are discussed with a particular focus on web usability, and some of the techniques
that can be used to incorporate usability design and testing. The chapter also considers aspects of
electronic commerce usability. These techniques are divided into usability evaluation, (heuristic evalu-
ation, checklists, usability tests, think aloud approaches) followed by designing with usability in mind
(including user and task analysis, walkthroughs, user experience and scenario-based usability). Several
E-commerce case studies, from a developing economy perspective, are then analysed, before fnally
discussing E-commerce usability.
DOI: 10.4018/978-1-60566-896-3.ch005