Jurnal Minds: Manajemen Ide dan Inspirasi Vol. 7 No. 1 (June ) 2020 : 39-52 39 *Corresponding author : mailalbadir16080574088@mhs.unesa.id DOI: 10.24252/minds.v7i1.13715 ISSN-E: 2597-6990 ISSN-P: 2442-4951 http://journal.uin-alauddin.ac.id/index.php/minds Publisher: Program Studi Manajemen Universitas Islam Negeri Alauddin Makassar THE EFFECT OF EWOM, EASE OF USE AND TRUST ON PURCHASE DECISIONS (STUDY ON TOKOPEDIA APPLICATION USERS) Mailal Badir  and Anik Lestari Andjarwati Universitas Negeri Surabaya, Indonesia ABSTRACT: The purpose of this study is to determine the effect of e-WOM, convenience, and trust in purchasing decisions. The development of internet- based trading systems or e-commerce changes the patterns of consumer behavior from conventional shopping to shopping digitally or online. The sample in this study was 200 respondents of Tokopedia users. The analysis uses multiple regression analysis. The results showed there was no significant effect of the e- WOM variable on purchasing decisions, and there was a substantial influence on the easiness and trust variables on buying decisions. Keywords: E-WOM, Ease of use, Trust, E-commerce, Purchase decisions Submitted: 9 May 2020; Revised: 15 May 2020; Accepted: 31 May 2020