Reprinted From ISBN: 1936-6612 (Print): EISSN: 1936-7317 (Online), http://aspbs.com/science ADVANCED SCIENCE LETTERS Volume 21, No 4, page 0777-0780, 2015 Advertising Personality Impact to Education Institution Brand Image Base on Three Hits Theory of Exposure Rudy Aryanto 1 , Sisca Apriliyanti 2 , Bachtiar H. Simamora 3 and Idris Gautama So 4 1 School of Business Management, Bina Nusantara University, Indonesia, raryanto@binus.edu 2 School of Business Management, Bina Nusantara University, Indonesia, raryanto@binus.edu 3 School of Business Management, Bina Nusantara University, Indonesia, bsimamora@binus.edu 4 School of Business Management, Bina Nusantara University, Indonesia, idris@binus.edu URI: http://dx.doi.org/10.1166/asl.2015.5987 brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by Binus University Repository