CYBER DA’WA OF “AA GYM DAILY VLOG” AS MOSLEM MODERATE PREACH MEDIUM Lucy Pujasari Supratman 1 , Aep Wahyudin 2 1 Telkom University, Bandung, 2 Sunan Gunung Djati State Islamic University, Bandung 1 lucysupratman@telkomuniversity.ac.id, 2 aep.wahyudin@uinsgd.ac.id Abstract: New media plays a big role in virtual da’wa for society in disruption era. "Aa Gym Daily Vlog" which released in the middle of 2020, is one of the digital media platforms that received 6.44K subscribers within only one week releasing its first teaser vlog. The research purpose is to describe the virtual da’wa message packaging by using Islamic preacher vlog. This research used qualitative method with discourse analysis approach. Data collection was done through observing 17 scenes of "Aa Gym Daily Vlog" premiere vlog content. The use of virtual da’wa "Aa Gym Daily Vlog" offers an easy access to mad'u (da’wa recipients) directly in real action. The da’wa messages in "Aa Gym Daily Vlog" content is moderate Islam, which carried out Islamic practices based on sunnah Prophet Muhammad SAW. The vlog content is very applicable, starting from the daily activities of Aa Gym about waking up and the traditions of the prophet Muhammad SAW in social daily life. Virtual da’wa of Aa Gym's is made professionally as an effort to encourage digital community to live in harmony according to Islamic guidance. Keywords: Digital media, Islamic preacher, virtual da’wa, vlog Abstrak: Media baru berperan besar dalam dakwah virtual bagi masyarakat di era disrupsi. "Aa Gym Daily Vlog" yang dirilis pertengahan tahun 2020 merupakan salah satu platform media digital yang mendapatkan 6,44 ribu pelanggan internet hanya dalam waktu satu minggu merilis vlog pertamanya. Tujuan penelitian ini adalah mendeskripsikan pengemasan pesan dakwah virtual dengan menggunakan vlog penceramah islami. Penelitian ini menggunakan metode kualitatif dengan pendekatan analisis wacana. Pengumpulan data dilakukan dengan mengamati 17 adegan konten vlog perdana "Aa Gym Daily Vlog". Penggunaan dakwah virtual "Aa Gym Daily Vlog" menawarkan kemudahan akses pada mad'u (penerima dakwah) dalam aksi nyata. Pesan dakwah dalam konten "Aa Gym Daily Vlog" adalah Islam moderat yang menjalankan amalan Islam berdasarkan sunnah Nabi Muhammad SAW. Konten vlog tersebut sangat aplikatif, yang dimulai dari aktivitas sehari-hari Aa Gym tentang bangun tidur dan sunnah Nabi Muhammad SAW dalam kehidupan bermasyarakat. Dakwah virtual Aa Gym ditayangkan secara profesional sebagai upaya mendorong komunitas digital untuk hidup harmonis sesuai dengan tuntunan Islam. Kata kunci: Media digital; pengkhotbah; dakwah virtual; vlog A. Introduction Moslems in Indonesia occupy the largest number of people of other religions, therefore most of the laws and regulations reflect the values of Islamic values. Along with the development of the era of Islamic preaching, it began to penetrate various media and methods, unlike in the past, which was only spread by word of mouth while trading. The virtual da’wa approach is an innovative medium to get the recipient of da’wa (mad’u) closer to get da’wa content. This shifting method day of virtual da’wa occurred because of the existence of internet. It grows the