IJCEM International Journal of Computational Engineering & Management, Vol. 15 Issue 1, January 2012 ISSN (Online): 2230-7893 www.IJCEM.org IJCEM www.ijcem.org 74 Study of the Critical factor Finding’s regarding evaluation of Green supply chain Performance of Indian Scenario for Manufacturing Sector Ashish Bhateja 1 , Rajesh Babbar 2 , Sarbjit Singh 3 and Anish Sachdeva 4 1 Mechanical Department, Gulzar Institute of engineering & Technology, Khanna, Punjab -141003, India bhateja_12@rediffmail.com 2 Automobile Department, PDM School of Technology & Management, Bahadurgarh, Haryana-124507, India rajesh.babbar85@gmail.com 3 & 4 Industrial & Production Department, Dr.B.R.Ambedkar NIT , Jalandhar, Punjab-144011, India Abstract The research outcome based on the the Critical factor Finding’s regarding evaluation of Green supply management Performance of Indian Manufacturing Sector. For that objective research mainly carried out for the two major supply chain activities such as Green Sourcing & Procurement, Green Manufacturing & production. The finding will help to identify the critical factor that helps to measure the performance of any organization which is responsible for the impact on the environment due to their activities. To justify these critical factors we conduct a survey covering various clusters of Indian manufacturing and collect some important results in terms of their performance. In the end tried to discuss these facts in terms of cost-profit analysis which helps and motivates manufacturer to shift their steps towards eco- friendly supply chain. Keywords: Critical Factors, Indian Manufacturing Sector, cost- profit analysis, eco-friendly supply chain. 1. Introduction To make products and services green the businesses need to focus on bringing the green in various aspects such as: 1. Raw Material 2. Manufacturing 3. Product Innovations /development 4. Alternative Ingredients 5. Supply Chain 6. Packaging It is not enough just to develop a brand or a logo, or invest in an advertising campaign, and then position a product as Green before consumers. Like any other new concept, marketers must first educate the public about going green, ensure product credibility, and establish trust. Moreover, since “Green” aspect of the product is not a tangible attribute that the consumers receive the consumer has to be convinced about the benefits of the green benefits of the product. It is also important to understand how companies across the globe are innovating and creating “Green” products [4]. Green in Manufacturing: - This focuses on using renewable energy for production and minimizing air and water pollution during the manufacturing process. Energy Star is helping businesses and consumers save money and check pollution. Energy star has its own pre defined parameters and gadgets which conform to the energy efficiency standards. The businesses that join hands with energy star sign an MOU and upgrade their facility as per the requirement outlined by Energy Star. There are about 2,400 corporations, hospitals, schools and other organizations, which are energy star compliant in the US today. The real estate developers, architects and environmentalists across the globe are working together to create the next wave of modern eco-friendly projects: green buildings and manufacturing facilities. They are using energy conservation appliances and recycling building products and water harvesting techniques in their projects. McDonald’s is often blamed for polluting the environment because much of their packaging finishes up as roadside waste. It must be remembered that it is the uncaring