CHAPTER 4 Participatory Cultural Platforms and Labour Jacob Matthews and Vincent Rouzé Our relationship to work, culture and knowledge seems to have been signif- cantly altered by the rise of digital communications technologies. Te neolo- gism ‘Uberization’, derived from the web platform Uber, has become an apt term for the movement toward a so-called ‘collaborative’ economy in which salaried jobs no longer exist. At the same time, many of today’s platforms encourage the valuing of individual ‘creativity’, something that reshapes the defnition of the artist and creative work. In this chapter we examine the impact of these platforms on our relationship to labour, its reorganization and the shif toward a project-based model of work (Jaillet-Roman 2002). It seems to us that these platforms and the apparatuses they deploy raise broader issues about ‘creativity’ and the collaborative econ- omy, as well as the type of labour involved both inside and on the platforms. As Fuchs (2014), Scholz (2012), Cardon and Cassilli (2015), and Simonet (2015) have shown, the activities conducted on digital platforms belong to the category of digital labour, and as such are subject to new forms of labour organization and exploitation (Dujarier 2014), including forms of ‘free’ labour (Terranova 2000) that may constitute a ‘cybertariat’ (Huws 2003 and 2014). In addressing the platforms from this perspective, we hope to enrich the existing literature, How to cite this book chapter: Matthews, J. and Rouzé, V. 2019. Participatory Cultural Platforms and Labour. In: Rouzé, V. (ed.) Cultural Crowdfunding: Platform Capitalism, Labour and Globalization. Pp. 59–78. London: University of Westminster Press. DOI: https://doi.org/10.16997/ book38.d. License: CC‐BY‐NC‐ND 4.0