Pedagogy Enhancement with Mobile Learning: A Case Study of the University of the Thai Chamber of Commerce Thiti Theerathean Center for Teaching Excellence University of the Thai Chamber of Commerce Bangkok, Thailand thiti_the@utcc.ac.th Mayuree Srikulwong School of Science and Technology University of the Thai Chamber of Commerce Bangkok, Thailand mayuree_sri@utcc.ac.th Abstract—This paper shares a success story of the planning, development, and evaluation of a hybrid learning pedagogy, called iHybrid, adopted at the University of the Thai Chamber of Commerce (UTCC), one of leading private universities in Thailand. The university deployed a cloud-based learning platform, which has accommodated the 21st century learning concept that everyone can learn anything, anytime, anywhere via mobile devices. Since 2011, all new students were given an iPad and are able to access three online resource pools including E- Learning System, Virtual Learning Environment (Moodle) and iTunes U. Currently, 410 lecturers (80%) and more than 10,000 students (60%) have joined the iHybrid program. Drawing on both CTE perspectives and student feedback, the paper describes successful transformation process, proposes an iHybrid framework and a learning model, reports adoption results, assimilates success factors, discusses some issues, and assesses the implications for future offerings of all courses through the iHybrid mode. Keywords—Pedagogy Enhancement; M-Learning; Case Study; Blended Learning; iTunes U; iPad, UTCC. I. INTRODUCTION University of the Thai Chamber of Commerce (UTCC) is one of Thailand’s leading private universities, that plays a significant role in grooming students to sharpen Thailand’s economy. Each of the 17,000 students is enrolled in one of 46 undergraduate programs found in ten schools: the School of Business Administration, Accountancy, Economics, Science and Technology, Humanities and Applied Arts, Communication Arts, Engineering, Law, College of Entrepreneurship and International College. The university provides a variety of undergraduate and graduate programs to Thai and international students. UTCC is the first university in Thailand that has adopted cloud computing for education with iTunes U and the number of usage is rapidly growing. As of 2015, it is ranked 9 th in the world for universities with highest number of iTunes U activities and courses after six months of adoption. UTCC’s lecturers can utilise iTunes U courses to give each class a customised learning experience and students can learn with deep understandings and have meaningful educational experiences with their iPad. Achieving the goals in providing effective online learning resources, there are two main administrative offices acting as backbones for the success of UTCC e-learning adoption: Office of Computer Services (OCS) and Center for Teaching Excellence (CTE). The OCS provides front-end computing services and support including network, infrastructure and hardware installation. As for the CTE, the center provides pedagogy improvement plan, technology training and course digitisation services. Teaching and learning at the university has transformed continually since the introduction of online learning in 2006. Such transformation allows students and lecturers to be asynchronously connected anytime and anywhere without being co-location and time-bound. Since 2006, UTCC has been through 3 phases of transformation: hybrid learning 1.0, 2.0 and iHybrid accordingly. The following subsections briefly describe stages 1.0 and 2.0. A. Hybrid Learning 1.0 - Blended learning Fig. 1. UTCC Hybrid Learning 1.0 Concept [9] In 2006, the university invested in network infrastructure that can efficiently accommodate a vast number of concurrent users. Additionally, it provided each of their lecturers and students a notebook and introduced an E-learning and blended learning concept to the community [9]. Lecture materials of approximately 700 courses were uploaded to an E-learning system developed by the Office of the Commission on Higher University of the Thai Chamber of Commerce