55 Jld. 18, Bil. 2, 2016: 55-69 | Vol. 18, No. 2, 2016: 55-69 Te Be Mꝏde ꝏff Tade eBꝏꝏ ffꝏ Cꝏe Veꝏ: A Cꝏcea Faeꝏ Poh Swee Hiang University of Malaya shpoh88@gmail.com Md Sidin Ahmad Ishak University of Malaya mdsidin@um.edu.my ABSTRACT While eBooks are generally on the rise, the pace of expansion difers by country. Sales of eBooks are slow in developing countries compared to those in the developed countries such as Japan, the USA and the UK. This study is an atempt to develop a business model which can help to identify components that promote the sales of trade eBooks. Literature on the defnition and properties of eBooks as well as defnitions and components of business models are analysed. A conceptual framework of a business model for trade eBooks from a consumer viewpoint is proposed. This business model consists of fve components namely Value Proposition & Ofering, Market Structure & Customers, Organisation & Activities, Resources & Technology, and Cost & Revenue. Keywords: Electronic books, eBooks, business model, consumer viewpoint, conceptual framework INTRODUCTION Digital technology has caused an evolution in the book publishing industry with the emergence of the eBook. The eBook industry players such as authors, publishers, aggregators, online bookstores, and eReader manufacturers have high expectations for the future of the eBook industry. While the market for print books is generally declining, slowly in some markets and sharply in others, ebooks are on the rise, also at a very diferent pace by country. In this case online has become the most dynamic sales channel, but there are signifcant variations between markets. In the United States, eBooks make up 21% of all book sales and and in the United Kingdom, the fgure is around 17% (Wischenbart, 2015, June). In most developing countries, this fgure is estimated