University of Massachusetts Amherst University of Massachusetts Amherst ScholarWorks@UMass Amherst ScholarWorks@UMass Amherst Travel and Tourism Research Association: Advancing Tourism Research Globally International Visitors’ Personal Involvement Levels A Factor- International Visitors’ Personal Involvement Levels A Factor- Cluster Segmentation Analysis Cluster Segmentation Analysis Girish Prayag Center for Tourism Management SKEMA Business School Frederic Dimanche Center for Tourism Management SKEMA Business School, Follow this and additional works at: https://scholarworks.umass.edu/ttra Prayag, Girish and Dimanche, Frederic, "International Visitors’ Personal Involvement Levels A Factor- Cluster Segmentation Analysis" (2016). Travel and Tourism Research Association: Advancing Tourism Research Globally. 1. https://scholarworks.umass.edu/ttra/2010/Visual/1 This is brought to you for free and open access by ScholarWorks@UMass Amherst. It has been accepted for inclusion in Travel and Tourism Research Association: Advancing Tourism Research Globally by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact scholarworks@library.umass.edu.