Association for Information Systems AIS Electronic Library (AISeL) SIGHCI 2013 Proceedings Special Interest Group on Human-Computer Interaction 2013 How do You Choose What to Use? Technology Choice When You Have So Much Tamilla Mavlanova American University in Bulgaria, tmavlanova@aubg.bg Sidne Ward University of Missouri - Kansas City, wards@umkc.edu Mark Silver Fordham University, silver@fordham.edu Follow this and additional works at: htp://aisel.aisnet.org/sighci2013 Tis material is brought to you by the Special Interest Group on Human-Computer Interaction at AIS Electronic Library (AISeL). It has been accepted for inclusion in SIGHCI 2013 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Mavlanova, Tamilla; Ward, Sidne; and Silver, Mark, "How do You Choose What to Use? Technology Choice When You Have So Much" (2013). SIGHCI 2013 Proceedings. 3. htp://aisel.aisnet.org/sighci2013/3