1 9 A FRAMEWORK FOR ENTERPRISE AGILITY AND THE ENABLING ROLE OF DIGITAL OPTIONS Eric Overby Emo~y Universit), Arlarz/a, Georgia U.S.A. Anandhi Bharadwaj Emory Ih~iversit), Atlanta, Georgia U.S.A. V. Sambamurthy M~chigarl State Unzversity East Lansing, Michigan U.S.A. Abstract IIIturbulenr environnzents, enterprise agilitj' fi e., the abilityforfirnzs to sense environmental clzange and respond appropriately) 1s an important deter- minant of$rnz success. Wepresent a,fj-arneworljor enterprise agility, idenr~fi the underl).zng capabilities that szrpport enterprise agr1rt.y. and explicate the enabling role of injorrnatiorz technology and digital opt~ons. Keywords Agility, enterprise agility. strategic agility, busmess agility, digital options, infom~ation technology 1 INTRODUCTION As strategic and operating conditions become increasingly t~~rbulent due to factors such as hyper-competition, increasing demands from customers: regulatory changes, and technological advancements, the ability to sense relevant change and respond appropriately becomes an Important determinant of firm success. The term agile is comnionly used to descr~be firms that are able to thrlve in rapidly changing environments (Dove 200i: Sambamurthy et al. 2003; Weill et al. 2002). Agility builds upon other concepts in management theory that pertain to firm success in turbulent