Structural Dakwah Strategy of The Local Government of Sambas Post Conflict of Sambas Ethnicity in West Kalimantan 58 Jurnal Diskursus Islam Volume 8 Nomor 1, April 2020 STRUCTURAL DAKWAH STRATEGY OF THE LOCAL GOVERNMENT OF SAMBAS POST CONFLICT OF SAMBAS ETHNICITY IN WEST KALIMANTAN Deni Irawan 1 Muliati Amin 2 Baharuddin Ali 3 Nurman Said 4 Sultan Muhammad Syafiuddin Islamic Institute of Sambas, West kalimantan 1 Alauddin State Islamic University of Makassar 2,3,4 E-mail: bangahdeni19@gmail.com 1 , muliati.amin@uin-alauddin.ac.id 2 , baharuddin.ali@uin-alauddin.ac.id 3 , nurman.said@uin-alauddin.ac.id 4 Abstract: This writing specifically ellaborates the structural dakwah strategy of the Sambas Local Government post conflict. This is a qualitative-based research with sociological and communication approach. The data source of this research comes from the Ministry of Religions, Local Government, Religious Harmony Forum (FKUB), Indonesian Council of Ullemas (MUI) Sambas Regency, Sambas Muslim Forum TQN, religious and public figures in Sambas. Also, people who presumably can give information related to this topic. All data is collected through observation, interviews, and documentation. Data is analyzed through 4 stages of processess; data reduction, data presentation, data verification and conclusion. Fact-check process is using triangulation, reference books, and applying member check. The result of this research shows that the structural dakwah strategy, in which the local government FKUB, and MUI are in charge of, is performing the strategy throughout several religious prorgram. It is aligned with the regent of Sambas vision that has been determined in RPJMD 2016-2021 (the government masterplan). For example, building the life quality of religious community, providing hajj service facilites, providing religious consultancy, empowering houses of Quran in the districts, conducting preach during Ramadan, reciting on Magrib (dusk time), and visiting people’s house programme. There are also another program such as young preachers recruitment, non-civil servant consultant, and empowering people and religious teachers to preserve the community post conflict in the places where the social religious problems threaten the community. Keywords: Structural dakwah; Sambas conflict I. INTRODUCTION Sambas regency is one of the place that is prone to conflicts in the history of this country. Those conflicts are mainly involved Dayak, Malay, Chinese, and Madura ethnicities. These social culture conflicts basically happened in West Kalimantan in 1933, 1967, 1969, 1971, 1972, 1977, 1986, 1997 when the conflict between Madura and Dayak tribe, clash between Madura and the government in 1991 and 1999, clash between Madura, Malay and Dayak tribes in 19 January 1999 in Pairit Setia district of Jawai, Tebas in 23 February 1999, Prapakan 17 March 1999, Sei and Garam in 7 April 1999, also happened in Singkawang General Hospital in 9 April 1999, Sei district, Ruk in April 1999, and Karimunting 18 April 1999. At least, this dreadful conflict had happened 12 times since 1963, for of them are deadly. The bloodbath clashes invloved Chinese