Commentary: The Unintended Consequences of Digital Service Technologies Mark S. Rosenbaum, Ph.D.* Dean and Professor College of Business St. Xavier University 3700 W. 103rd Street Chicago, IL 60655 773-298-3601 dr.markrosenbaum@gmail.com Gabby Walters, Ph.D. Associate Professor University of Queensland School of Business St Lucia Campus Melbourne, Australia +61 7 334 60593 g.walters@uq.edu.au Karen Edwards, J.D. Senior Instructor College of Hospitality, Retail, and Sport Management Department of Retailing University of South Carolina Columbia, SC 29208 803-777-5216 KEdwards@HRSM.sc.edu Claudia Gonzalez, Ph.D. Lecturer in Marketing School of Business St. Lucia Campus +61 7 334 61654 cgonzalez@business.uq.edu.au *Correspondence Details: Dr. Mark S. Rosenbaum Dean College of Business Hawaii Pacific University Pioneer Plaza 900 Fort Street Suite 600 Honolulu, HI 96813