BSC-Based Evaluation for the Factors Affecting the Performance of Wind Energy Companies Hasan Dinçer, Serhat Yüksel, Gözde Gülseven Ubay, and Hüsne Karakuş Abstract This study aims to identify the significant factors which improve the performance of wind energy companies. For this purpose, a detailed literature review is conducted, and eight different performance evaluation criteria are identified based on four dimensions of balanced scorecard (BSC) approach. In the evaluation process of these factors, fuzzy DEMATEL approach is taken into consideration. The results indicate that internal process and learning and growth are the most important dimensions of BSC regarding the wind energy investment projects. Moreover, it is also concluded that the most important criteria are technological background and research and development. Hence, it is recommended that wind energy companies should mainly pay attention to technological development in order to be successful in such a complex investment which requires high engineering knowledge. In this context, the equipment and information technology software should be effective in these countries. Owing to this issue, the risk of having deficiencies can be mini- mized. Additionally, high technology can be obtained with a lower cost by making extensive research and development activities. 1 Introduction Energy is a very important element for all countries in the world. Countries and international organizations compete with each other to dominate energy from past to present (Khare et al. 2016). With its increasing importance especially with the industrial revolution, energy has become an irreplaceable phenomenon in the daily life of both people and companies. With the technology advancing all over the world, people’s needs for electrical energy are progressing in direct proportion. Today, producing sufficient amount of cheap and clean energy in parallel with H. Dinçer (*) · S. Yüksel · G. G. Ubay · H. Karakuş The School of Business, İstanbul Medipol University, Istanbul, Turkey e-mail: hdincer@medipol.edu.tr; serhatyuksel@medipol.edu.tr; gozde.ubay@std.medipol.edu. tr; husnekarakus@st.medipol.edu.tr © Springer Nature Switzerland AG 2020 H. Dincer, S. Yüksel (eds.), Strategic Priorities in Competitive Environments, Contributions to Management Science, https://doi.org/10.1007/978-3-030-45023-6_1 1