Public Relations Review 37 (2011) 435–437
Contents lists available at ScienceDirect
Public Relations Review
Research in Brief
How employee empowerment influences organization–employee
relationship in China
Linjuan Rita Men
*
Public Relations Program, School of Communication, University of Miami, 5100 Brunson Drive, Coral Gables, FL 33146, United States
a r t i c l e i n f o
Article history:
Received 25 February 2011
Received in revised form 21 July 2011
Accepted 5 August 2011
Keywords:
Relationship management
Internal communication
Employee empowerment
a b s t r a c t
The current study examines how employees’ perceptions of empowerment impact
the quality of the organization–employee relationship. Based on the on-line survey of
223 employees from a variety of companies in China, both dimensions of employee
empowerment—feelings of competence and feelings of control—serve as positive predic-
tors for organization–employee relationship. However, employees’ feelings of control wield
more weight in the prediction than do feelings of competence.
© 2011 Elsevier Inc. All rights reserved.
1. Introduction
The current study and practice of public relations have developed “a new emphasis on building, nurturing, and main-
taining relationships” with publics (Kent & Taylor, 2002, p. 23). Among the strategic publics facing organizations, employees
undoubtedly comprise the group with which organizations have the closest connection. Good relationship with employees
not only helps build and protect organizational reputation and image in a turbulent environment but also contributes to orga-
nizational performance. The current study represents an extensive effort to examine a new influencing factor of employee
empowerment on organization–employee relationship and each relational outcome-trust, control mutuality, satisfaction,
and commitment (Hon & Grunig, 1999).
Employee empowerment can be conceptualized as the symbolic construction of the personal state of employees char-
acterized by competence, or the skill and ability to perform effectively, and control, or the authority and autonomy to act
(e.g., Menon, 2001). Feelings of competence and feelings of control jointly determine whether the employees feel adequately
empowered. Extant public relations studies on empowerment focus mainly on the aspect of power sharing, specifically, how
to get the public relations professionals seated at the corporate decision-making table and empowerment of minorities in
public relations (Grunig, Grunig, & Dozier, 2002). However, empirical research on the empowerment of strategic publics or
the impact of empowerment on public relations outcomes is sparse. Therefore, to fill the research gap, the current study
examines the following research questions: (1) to what extent do employees think they are empowered by the manage-
ment? (2) how does employee empowerment influence the relationship between the organization and the employee and
each relational outcome?
*
Tel.: +1 305 284 2138.
E-mail addresses: l.men@umiami.edu, cicirita@gmail.com
0363-8111/$ – see front matter © 2011 Elsevier Inc. All rights reserved.
doi:10.1016/j.pubrev.2011.08.008