© OCT 2019 | IRE Journals | Volume 3 Issue 4 | ISSN: 2456-8880 IRE 1701666 ICONIC RESEARCH AND ENGINEERING JOURNALS 56 A Study On Consumer Behaviour towards Online and Offline Shopping MUHAMMED MUNTAQHEEM 1 , SATISH D RAIKER 2 1, 2 Asst. Professor, BIET-MBA Programme, SS Layout, Lake View Campus, Davangere Abstract- Shopping has changed as a result of the influence of technology with most people preferring online shopping to the traditional physical store shopping. This trend took center stage in the past decade with many retail giants integrating the two approaches to achieve maximum benefit. This research aims to understand the comparison between online shopping & physical store shopping and consumer behavior towards these modes of shopping. This paper identifies and discusses that male population tend to shop more online shopping rather than physical shopping. For safety of payment more preference is given to shopping malls related to physical shopping. People are slowly going for online shopping but the majority mentality of people goes to physical shopping as it is having trust, feel and touch of the product. In our research we have found out that FlipKart and Jabong are the major players in the online retail and online shopping is here to stay and number of people favoring this mode is growing day by day. Indexed Terms- online shopping; consumer behaviour; physical shopping I. INTRODUCTION “Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.”“ (Kuester, 2012)Shopping has changed as a result of the influence of technology, with the advent of online shopping more options have been provided to the consumers. This trend took centre stage in the past decade with many retail giants integrating the two approaches to achieve maximum benefit. This research aims to understand the comparison between online shopping& physical store shopping. A critical understanding of consumer behaviour in the virtual environment, as in the physical world, cannot be accomplished if the factors affecting the purchase decision are ignored or misunderstood. For instance, online consumers’ concerns about lack of opportunity to examine products prior to purchase are regarded as the specific factor affecting the buying decision.Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. Many companies have started using the Internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive markets. This study is expected to improve our understanding of online and physical consumer behaviour. II. LITERATURE REVIEW The current literature on consumer online purchasing decisions has mainly concentrated on identifying the factors which affect the willingness of consumers to engage in Internet shopping. In the domain of consumer behaviour research, there are general models of buying behaviour that depict the process which consumers use in making a purchase decision. These models are very important to marketers as they have the ability to explain and predict consumers’ purchase behaviour. The classic consumer purchasing decision-making theory can be characterized as a continuum extending from routine problem-solving behaviours, through to limited problem-solving behaviours and then towards extensive problem- solving behaviours [Schiffman et al., 2001]. The traditional framework for analysis of the buyer decision process is a five-step model. Given the model, the consumer progresses firstly from a state of felt deprivation (problem recognition), to the search for information on problem solutions. The information gathered provides the basis for the evaluation of alternatives. The development and comparison of purchasing evaluation criteria result in