The Application of E-Commerce on Fashion Shop A Rachmanto 1 , A Kurniawan 2 {adi.rachmanto@email.unikom.ac.id 1 , andrikurniawannn23@mahasiswa.unikom.ac.id 2 } 1 Department of Economics and Business, Universitas Komputer Indonesia, Indonesia 2 Department of Engineering and Computer Science, Universitas Komputer Indonesia, Indonesia. Abstract: The purpose of this study is to know how much level the consumer needs for the distribution that has been implemented in e-commerce technology. In this modern era, e- commerce technology has been widely implemented among people in business to develop online business. The method used in this research is descriptive method by creating a short and accurate method based on the field results. The result of this research is to know whether the XYZ store in Bandung needs an online e-commerce application and provides knowledge about the excellence of e-commerce applications. This research is based on how to discuss problems experienced by businessmen and the systems that will be applied to e- commerce applications. The goal of this paper is to implement a Web-based e-commerce business in a fashion store. Keywords : E-Commerce, Information System, Online Business, Ease Of Purchase 1 Introduction E-commerce is the usage of the internet and also the web as a formal business transaction and defined as trading transactions. So, E-commerce relates to buy and sell transactions done digitally using a computer connected to the Internet [1]. According to Eddy Soeryanto Soegoto, information technology makes the business more responsive, fast, easy, cheap, efficient, effective, transparent, and flexible in modern business systems to improve performance, competitive advantage, and profitability of the company [2]. E-commerce is a dynamic series of interconnected technologies, applications, and business processes between companies, consumers and specific communities using electronic transaction methods and trading of goods, services, and information Done electronically [3]. E- commerce is defined as the purchase and sale of goods and services by using online consumer services on the Internet. The transaction Model is also called electronic transaction [4]. E- commerce is a process undertaken by consumers in buying and selling products electronically from companies to companies, individuals, or other communities using computers as intermediaries for business transactions [5]. E-commerce refers to the Internet network to do online shopping and narrower reach, as well as how to conduct transactions via digital money transfer [6]. E-commerce includes trade transactions through electronic media. In other words, not only the internet is intended, but it also includes all trade transactions through other electronic media such as fax, telex, EDI and telephone [7]. Electronic commerce or E-commerce is also known as commercial transactions between vendors and purchases or parties in similar INCITEST 2019, July 18, Bandung, Indonesia Copyright © 2019 EAI DOI 10.4108/eai.18-7-2019.2287826