© 2016. Jimmy Ogbidi, Glory Basil & Agnes Edem Bassey. This is a research/review paper, distributed under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License http://creativecommons.org/licenses/by-nc/3.0/), permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited. Marketing Communication Strategies and Voters Behaviour in Electioneering Process in Cross River State, Nigeria By Jimmy Ogbidi, Glory Basil & Agnes Edem Bassey University of Calabar Abstract- The study investigated the relationship between marketing communication strategies and voters’ behaviour in electioneering process, in Southern senatorial district of Cross River State, Nigeria. The purpose was to determine the effect and relationship of marketing communication strategies such as advertising, personal selling and relationship marketing in electioneering process. The survey research design was employed for the study. The sample for the study was 400 which was derived using the Taro Yamane’s formula of from a total number of 971, 470 Population from four local government areas (Calabar municipal, Calabar south, Akpabuyo and Odukpani). The stratified and systematic sampling was then used to select 100 respondents from each of the four Local Government Areas, in the following Political parties All Progressive Congress (APC), Peoples Democratic Party (PDP), and Labour Party (LP). Keywords: marketing communication strategies; advertising, personal selling, relationship marketing, voters’ behaviour, and electioneering process. GJMBR-A Classification: JEL Code: M10 MarketingCommunicationStrategiesandVotersBehaviourinElectioneeringProcessinCrossRiverStateNigeria Strictly as per the compliance and regulations of: Global Journal of Management and Business Research: A Administration and Management Volume 16 Issue 11 Version 1.0 Year 2016 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853