Ageing Science & Mental Health Studies Volume 3 Issue 5 Research Open Ageing Sci Ment Health Stud, Volume 3(5): 1–13, 2019 Research Article Conferences about topics which pull at the heart: A Mind Genomics exploration Camilla Habsburg-Lothringen 1 , Atila Gere 2 , Petraq Papajorgi 3 , Sharon Starke 4 and Howard Moskowit 5 * 1 Atmosphärische PR, Vienna, Austria 2 Szent István University, Faculty of Food Sciences, Department of Postharvest Sciences and Sensory Evaluation, Budapest, Hungary 3 Universiteti Europian i Tiranës, Tirana, Albania 4 Starke Solutions, Inc., Miami, Florida, USA 5 Mind Genomics Associates, Inc., White Plains, NY, USA & Szent Istvan University, Budapest, Hungary *Corresponding Author: Howard Moskowitz, Mind Genomics Associates, Inc., White Plains, NY, USA & Szent Istvan University, Budapest, Hungary Received: October 01, 2019; Accepted: October 12, 2019; Published: October 23, 2019; Abstract The objective of this study was to understand how ordinary people react to information about conferences. The study is part of the Mind Genomics exploration of the world of the everyday. Respondents evaluated systematically created vignetes about conferences, with the elements of the vignetes presenting information about the topic of the conference, the way the material is presented to excite emotions, the way the facts are presented, and the after-conference activities, respectively. The study introduced the assessment of interactions between ideas in a vignete (scenario analysis). The results suggest three clearly diferent mind-sets; those who focus on the topic, those who focus on the nature of the presenter, and those who focus on the after- conference activities. These three mind-sets distribute similarly in the population. The study presents a PVI, personal viewpoint identifer, allowing a conference planner to understand the mind-set to which members of the prospective audience may belong, which knowledge may produce a more impactful conference. Introduction One need only look at the proliferation of non-governmental organization intent on solving key issues in the world to get a sense of an increasing social awareness. Beyond the world of the organization is the world of the meeting, where experts and others in the feld come together, under one or another aegis or directorate, to discuss the problems, to formulate solutions, or simply to meet. Te meetings are in the thousands, ofen by invitation, and limited, presumably to those attendees whose interest is established in the topic. Every organization attempts to validate its meaning, its raison d’etre, either by publications which communicate important information to the world, by publications of an academic nature which dissect the problem, or more typically in today’s world, by a ‘meeting.’ Te meeting, formally titled ‘conference’ , assembles those who are involved in the topic. Te conference may turn into a standard, periodic meeting, or become a one-of attempt to ‘solve a problem’ or at least to discuss how various experts would approach the problem. One needs only look at the announcements of such meetings to get a sense of how popular it is for people to get together for short, concentrated periods of time, be available to the public as the public face of those concerned, come up with recommendations, and then scatter back to their regular jobs. Our focus in this paper is to understand how the average person reacts to these types of conferences. To be sure, the topic of ‘meeting’ is not one of high interest to people, unless they are somehow involved. Despite the special nature of conferences, the notion of conferences is by now well known, especially due to the high-profle nature of conferences dealing with important issues. Te emerging science of Mind Genomics, the study of the everyday, provides a perfect tool to understand how ordinary people respond to descriptions of these ‘meetings.’ We are not taking the pulse of people towards meetings in general, the points of satisfaction and dissatisfaction, but rather trying to understand the mind of the typical person confronted with special topic, issue-related conferences. Te world of public conferences Te topics of conferences vary dramatically. Most conferences are of minor importance, dealing with specifc issues and relevant to a limited number of people, the organizers and the attendees. On the other hand, there are major conferences, ofen sponsored by world organizations such as the United Nations or by NGO’s (non- government organizations.) Te participation of NGO’s continues to interest researchers [1–4], perhaps because the NGO’s are involved with high-profle topics. Conferences are also venues for professionals to meet, and especially for graduate students to introduce themselves to their colleagues, and present papers about their work [5,6] For the seasoned professional, conferences are a venue for promoting one’s work, and for developing a support system [7,8]. For the undergraduate student, an ofen-overlooked ground of nascent professionals, conferences can provide a launching pad to create a life- long professional [9] Te focus of published research literature dealing with conferences is the topic itself, and secondarily a venue in which people interact [10]. In spirit the literature is sociology, the interact