Association for Information Systems AIS Electronic Library (AISeL) UK Academy for Information Systems Conference Proceedings 2015 UK Academy for Information Systems Spring 4-1-2015 Development Process of Intrinsic Gami fcation in a Learning Difculty Context Liu Liu Lancaster University, l.liu13@lancaster.ac.uk Patrick Stacey Lancaster University, p.stacey@lancaster.ac.uk Follow this and additional works at: htp://aisel.aisnet.org/ukais2015 Tis material is brought to you by the UK Academy for Information Systems at AIS Electronic Library (AISeL). It has been accepted for inclusion in UK Academy for Information Systems Conference Proceedings 2015 by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Liu, Liu and Stacey, Patrick, "Development Process of Intrinsic Gamifcation in a Learning Difculty Context" (2015). UK Academy for Information Systems Conference Proceedings 2015. 4. htp://aisel.aisnet.org/ukais2015/4