Chapter 3 Building Emic-Based Cultural Mediations to Support Artificial Cultural Awareness Jean Petit, Jean-Charles Boisson and Francis Rousseaux Abstract Recently, studies about culturally-intelligent systems have arisen to manage digitized cultural diversity. The current systems possess an artificial awareness of cultures by mediating them through representations. Coming from an etic approach, these universal representations facilitate the mediation of different cultures but limit their understanding and thus, prevent the development of an higher degree of awareness. In this research, we propose a methodology to con- struct artificial cultural awareness from emic-based representations. We tested the latter through an experiment on the domain of ‘abortion’ with the Pro-Choice and Pro-Life communities. Keywords Culturally-Aware systems Á Culturally-intelligent systems Artificial cultural awareness Á Prototypical cultural models Á Cultural ontologies Á Cultural mediations 3.1 Introduction Since the 2000s, with the rapidly expanding web, computer systems are more exposed than humans to culture diversity. To deal with this diversity, it is essential for these systems to develop cultural awareness. In the literature, there are many J. Petit (&) Capgemini Technology Services, 7 Rue Frederic Clavel, 92287 Suresnes, France e-mail: jean.petit@capgemini.com J.-C. Boisson CASH Team, CReSTIC Laboratory (EA 3804), University of Reims Champagne-Ardenne, Reims, France e-mail: jean-charles.boisson@univ-reims.fr F. Rousseaux MODECO Team, CReSTIC Laboratory (EA 3804), University of Reims Champagne-Ardenne, Reims, France e-mail: francis.rousseaux@univ-reims.fr © Springer International Publishing AG 2018 C. Faucher (ed.), Advances in Culturally-Aware Intelligent Systems and in Cross-Cultural Psychological Studies, Intelligent Systems Reference Library 134, https://doi.org/10.1007/978-3-319-67024-9_3 39