Measuring Custome r Satisfaction the Context of Health Clubs in Portugal • In Nicholas TI1 eodO I 'akis, Ko nstantin os Al exand ris, Pedro Ro dri guez a nd Pedro J. Sar me nto The preseul sllldy allll/'d to le,' tlw salL'!aclioll leveis of lteaJtl/ dllb. ill POr/ligai, based On a "I//llile "f fO/lr IlIlIIrlred alld Iwellly six !N=426) indiIlidllols, WllO Wf'ri' lIIembers 01 fhte pri'l.ltlfe c1ubs in Braga, Portugal. Tlte IIced·satisfae/ioll seale !Alexalldris et ai., 1999) ,,'as /I,,'d lo ael/ieut' ti/c objee· lives cif ti/c .I/ldy. Til" pri /l cipal coII/ponelll Il/llll!!sis of li/e /leed-salisfaclioll srale revcalcd five dimellsiolls, ",ltieh lUere labelrd as follolt's: faci/ilies / services, slaf!, re/llx- ation, heaUl/ / filness, social / inlellce/llal. Ali Ilte s/lb-scales TVere show/I lO IIm 1 l" good internai cOlIsistency reliabiJities. Tlle descriptivf statistics iHdicatrd high /IIMn Scures for ali the di/lll'llsions. Dell/ogmphic CO/ll- pariso/l5 f"rlher/llMe ;,/dicnled Ihal fenlllles ",ere les5 satisfied t/I/ln /IIales i/l lhe facililies / ser"ices dimc/lsiem, wl1ile lhe 111051 edl/calcd i/ldividuals Ulere lhe leasl salisfieri bollt i/l Ilte faeililies / services a/ld sodal / illlel/eelual di- /1le/lsiolls. Tltr illlplicaliolls eif l!tese restl/ts are disCIIssrd. INTROD UCTION Meeting the demand for cu to mer satisfaction is an important task for managers in the grow ing competitive environmen t of the fitness industry today. Researdl in the services markcting lit erature has shown that customer satisfaction is c10sely related \Vil h positive behavioral inlentions and cu tomer loyalty (Backman &V eldkamp, 1995; Nicholas Theodorakis, Ph.D., is Associate. Department of Physical Educalion and Sport SciencC', Dcmocritus UniVCfsity of Thrace, Crt.'t.'Ce. Konstantinos A1exandris, Ph.D., is in Sport Management, Department Q( Physical Education and Sport Science, Arbtotelian Unj, Thes::.aloniki, Gret!Ce. Bis articIes appear in sucll journills as /ollrrurl of Slm1'1 Reltmlior .lnd Mmrngillg SI.'rvice QlIolily. Pedro Rodrigue7 is Teilchmg i\ssistant l Department of Physical Education, Polytechnique Institute nf Braganca. Protugal. Pedro Sarmen to is Head of Sport Management Cabinet of lhe Faculty of port 5ciences and Physical Education. Univer!:>lty of Oporto, Portugal.