Academic Research International ISSN-L: 2223-9553, ISSN: 2223-9944 Vol. 5 No. 1 January 2014 Part-II :Social Sciences and Humanities Copyright © 2014 SAVAP International www.savap.org.pk www.journals.savap.org.pk 237 THE DEVELOPMENT OF MODEL EMPOWERMENT POOR SOCIETY IN COASTAL AREA THROUGH NET MARKETING FISHERY PRODUCT IN EAST JAVA Susi Ratnawati 1 , Haryono H. Sutopo 2 Faculty of Economics, Bhayangkara Surabaya University, INDONESIA. 1 susiratna11@gmail.com ABSTRACT Marketing net fishermen catch fish to be one thing that is very important to improve the lives of the fishermen, this means providing ample opportunity for poor residents of coastal areas to undertake productive economic and social activities so as to produce higher value-added and income greater concern for the ease of obtaining resources, utilizing advances in technology, utilizing continuous market, as well as get services from a variety of sources of financing Coastal and marine resources have contributed substantially in economic growth in East Java. Capture fisheries production in East Java province in 2009 was 390,251.56 tons. Fisheries export volume reached 188,979.76 tons worth U.S. $ 503,979.07 thousand. Nevertheless in the socio-economic life of fishing communities that most of them, especially the fishermen belonging to labor or small fishermen, living in poverty puddle. This study wanted to examine comprehensively about the Development Model of empowerment of the poor coastal areas through marketing net fisheries in East Java. So that the efforts to cultivate fisheries sector through the coastal community empowerment needs to be implemented. Research targets in the first year is Making Model Development using a qualitative approach. Data was collected through a quick survey, FGD, indept interview and observation. Results achieved: Net Marketing is growing in the coastal cluster in East Java, usually after a fisherman caught any fish, they then tried to sell their catch themselves to local consumers by way of barter or with a certain money value, this activity is not well organized and less efisen and not productive, fish quality is not maintained so that fish prices tend to decline. TPI (Fish Auction) plays an important role in a fishing port and need to be managed as well as possible in order to achieve optimum benefits. However, there are still many who do not meet the requirements of TPI. Keywords: Model Empowerment of the Poor, Coastal Region, Net Marketing INTRODUCTION Catches in the fisheries sector, East Java has a potential of 1.7 million tonnes per year. Sustainable potential 804,612.8 tons per year, but only used 453,034.05 tons per year or 56.30 % of the existing potential. Total catch was mostly (approximately 87.98 %) obtained from the fishing effort in the northern coastal region, the rest (12.12 %) obtained from catching on the south coast (Lukito, 2009). According to World Bank standards of poor families are families who earn less than 2 dollars per day. Fishing villages and coastal communities, in general, is part of a group of poor people who are at the lowest level and often the first victims who suffer most from helplessness and vulnerability. Various studies have been conducted found that the fishermen