ISSN (Print Version) 0975-3931 ISSN (On Line Version) 2278-1277 188 Journal of Global Economy, Volume 17 No 3, October, 2021 A Study Of E-Consumer Behavior Towards E- Goods (Tangible Goods) In Mumbai City (Byculla - E Ward) Chantelle Mascarenhas 1 and Sanjaykumar P. Phad 2 Abstract Convenience, accessibility and inexpensive range of information have attracted many towards the field of online shopping, luring them for more and more shopping experiences with availability of a wider range of products. Online shopping being a larger industry, needs to keep themselves constantly updated with the types of consumers choosing to shop online, the factors influencing e-consumers attitudes to shop, the kinds of e-purchases made and the mode of payment opted for online shopping purchases. The purpose of this research paper is to seek such information to help online marketers to map out strategies in order to cover a wide range of consumers in the society by transforming the offline shoppers to online shoppers and optimizing sales of different e-purchases. Thus, making web based applications an interactive mode to connect e-tailers with e-consumers with utmost trust and transparency. This research paper involves collection and analysis of data through 100 respondents with the help of questionnaire method. Introduction Consumer behaviour is the behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of products, services and ideas (Schiffman and Kanuk, 1997). ‘Consumption’ refers to usage of products in different ways by a person who is then referred to as a consumer. In order to use products the consumer demands these products. This is referred to as ‘consumption demand’. A consumer demands to meet ‘needs’ on a daily basis and demands ‘wants’ which may be frequently or occasionally demanded. Such demands are backed by certain behavioural patterns. Behaviour is the thought process that one possesses which differs from person to person. A consumer’s behaviour projects cognitive thinking (thought process), emotions and intended behaviour and are influenced by personal and environmental factors. Such 1 MA Economics, Department of Economics, SNDT Women’s University, Mumbai – 400020, (M.H.), India, maschantelle@gmail.com 2 Assistant Professor, Department of Economics, SNDT Women’s University, Mumbai – 400020, (M.H.), India sanjayphad@gmail.com