No chance for romance:
Corporate culture, gendered work, and increased
singlehood in Japan
AKIKO YOSHIDA
Abstract
This paper is part of a larger study that investigates the cause of in-
creased singlehood among women in Japan. On the basis of findings
from qualitative research this paper argues that Japanese corporate prac-
tices and culture have severely limited women’s opportunities for roman-
tic encounters. In-depth, open-ended interviews were conducted in the
Tokyo area with forty never-married and married women aged 25 to 46.
The data were analyzed inductively. The findings reveal that long work
hours for men, and in some cases for women, impeded opportunities for
women to form romantic relationships in several ways: (i) men were
seldom available; (ii) many married women expressed discontent with
marriage due to the absence of husbands; many single women held am-
bivalent views toward marriage after having heard negative stories from
married friends; (iii) some single women found it unappealing that cor-
porate men could talk about nothing but work; and (iv) single women
with careers regularly worked overtime and their devotion to work was
regarded as “unfeminine”. Additionally, workplaces are often segregated
by gender, further limiting opportunities for single women to meet poten-
tial partners. This paper sheds critical light on the culture and practices
of Japanese corporations, arguing that such culture and practices create
serious consequences for individuals’ lives.
Keywords: Japan; singlehood; gender; gender segregation; corporate cul-
ture; employment segregation; romantic relationships; workplace re-
quirements; qualitative research; lifestyle.
Contemporary Japan 23 (2011), 213-234 18692729/2011/023-0213
DOI 10.1515/cj.2011.011 © Walter de Gruyter