doi:10.1093/alh/ajj018
Advance Access publication March 10, 2006
© The Author 2006. Published by Oxford University Press. All rights reserved. For permissions,
please e-mail: journals.permissions@oxfordjournals.org
Against Zero-Sum Logic:
A Response to Walter Benn
Michaels
Michael Rothberg
In “Plots Against America: Neo-Liberalism and Anti-Racism,”
Walter Benn Michaels brings together three significant problematics
that converge with my own concerns: namely, the Holocaust and
Holocaust memory; comparative accounts of social difference and
identity; and the critique of capitalism. About these issues, Michaels
makes three central claims. First, he suggests that discussion of the
Holocaust and anti-Semitism occupies a disproportionate place in
the landscape of American culture. Second, he argues that class
should be thought of as fundamentally different from social identi-
ties such as racial and gendered identity. And third, he renders the
accusation that in abandoning class analysis for cultural analysis,
contemporary criticism and theory are complicit with a neoliberal
logic in which “we are allowed to do what we can afford to do.”
There are important aspects of this discussion with which I agree,
but I will also articulate some strong disagreements with the logic
that unites Michaels’s claims. In presenting my response in terms of
disagreements, readers will recognize that I agree with the claim in
Michaels’s recent book The Shape of the Signifier (2004) that one of
the most dismal effects of postmodernism—which he calls posthis-
toricism—is the replacement of ideological disagreement with iden-
titarian differences, that is, the replacement of what we believe by
who we are. In the name of politicizing identity, posthistoricism
actually depoliticizes difference. Michaels’s recent work has the
great virtue of forcing us to think harder about questions of identity
under global capitalism. This response aims to repoliticize questions
of difference from a perspective that is indebted neither to “posthis-
toricism” nor to Michaels’s version of class analysis.
Let me first take up the question of the Holocaust through a
response to Michaels’s mobilization of Roth and Spiegelman in this
article. I refer to Michaels’s mobilization rather than his reading or
interpretation because I’m not sure that the genre of this essay is best