Association for Information Systems AIS Electronic Library (AISeL) MCIS 2009 Proceedings Mediterranean Conference on Information Systems (MCIS) 2009 Customer Relationship Management Adoption: Using A Dynamic Capabilities Approach Cristiane Pedron , ISEG – Instituto Superior de Economia e Gestão, cdpedron@iseg.utl.pt Mário Caldeira caldeira@iseg.utl.pt, caldeira@iseg.utl.pt Follow this and additional works at: htp://aisel.aisnet.org/mcis2009 Tis material is brought to you by the Mediterranean Conference on Information Systems (MCIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in MCIS 2009 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Pedron, Cristiane and Caldeira, Mário, "Customer Relationship Management Adoption: Using A Dynamic Capabilities Approach" (2009). MCIS 2009 Proceedings. 119. htp://aisel.aisnet.org/mcis2009/119