Case study
Does market exit of a network airline affect airline prices and
frequencies on tourist routes?
Xavier Fageda
a
, Juan Luis Jim
enez
b, *
, Jordi Perdiguero
c
, Kevin Marrero
b
a
University of Barcelona, Departament d’Economia Aplicada, Av. Diagonal 690, 08034 Barcelona, Spain
b
University of Las Palmas de Gran Canaria, Facultad de Economía, Empresa y Turismo, Campus de Tafira, 35017 Las Palmas de Gran Canaria, Spain
c
Universitat Aut onoma de Barcelona, Departament d’Economia Aplicada Research Group of “Economia Aplicada” (GEAP), Spain
highlights
We study the effects of the bankruptcy of a Spanish network airline; Spanair.
We use panel data for Spanish routes with a high proportion of tourist destinations.
We analyze the replacement of services of a network by low-cost airlines.
We find a reduction in air fares but not a reduction in flight frequency.
We provide evidence about the positive impact of low-cost airlines on tourism.
article info
Article history:
Received 13 September 2016
Received in revised form
14 January 2017
Accepted 16 March 2017
Keywords:
Low-cost airlines
Tourism
Prices
Flight frequencies
abstract
This paper examines the influence of network airline bankruptcy (and consequently its market exit) on
prices and route frequencies. Specifically, the 2011 case of Spanair is analyzed, using Spanish route data
for the period 2006e2013. The study finds that the Spanair bankruptcy led to a reduction in prices on
those routes where its services were replaced by low-cost airlines. On the other hand, there was no
evidence of any clear reduction in flight frequencies. Given that tourist passengers are particularly
sensitive to prices, this paper provide evidence about the positive impact of low-cost airlines on tourism.
© 2017 Elsevier Ltd. All rights reserved.
1. Introduction
A number of previous studies have shown a strong relationship
between transport infrastructure and tourism (Abeyratne, 1993;
Chew, 1987; Della Corte, Sciarelli, Cascella, & Del Gaudio, 2013;
Khadaroo & Seetanah, 2007, 2008; Martin & Witt, 1988). Indeed,
transportation acts as one of the main determinants of tourist
destination as it improves accessibility to a particular location. A
large proportion of tourists arrive at their final destination by plane
so it is not surprising to find that air services have a high impact on
the number of tourist arrivals (Albalate & Fageda, 2016; Bieger &
Wittmer, 2006; Dobruszkes & Mondou, 2013).
Thus, entries and exists in the airline market may have signifi-
cant implications for tourism. Here it is important to mention that
the air transport market is dominated by two different types of
airlines. First, network carriers exploit transfer traffic through co-
ordinated banks of arrivals and departures at their hub airports.
These network airlines are usually former flag carriers and are
frequently a part of international alliances. By adopting this strat-
egy they are able to reduce their costs through the exploitation of
density economies, and can offer greater flight frequency, which are
highly valued by business and connecting passengers (Fageda,
2014).
Second, low-cost airlines operate point-to-point routes. They
may be independent airlines or subsidiaries of network airlines but
they are usually not integrated in international alliances. Low-cost
airlines have been able to reduce their expenditure to compete with
network airlines on short-haul routes (Francis, Dennis, Ison, &
* Corresponding author.
E-mail addresses: xfageda@ub.edu (X. Fageda), juanluis.jimenez@ulpgc.es
(J.L. Jim enez), jordi.perdiguero@uab.cat (J. Perdiguero), kevin.marrero.garcia@
gmail.com (K. Marrero).
Contents lists available at ScienceDirect
Tourism Management
journal homepage: www.elsevier.com/locate/tourman
http://dx.doi.org/10.1016/j.tourman.2017.03.016
0261-5177/© 2017 Elsevier Ltd. All rights reserved.
Tourism Management 61 (2017) 465e471