ISSN: 2356-1890 | E-ISSN: 2356-1882 Copyright © 2016, JoRI: Journal of Rural Indonesia FARMER’S MOTIVATIONAL FACTOR ON FARMERS MANAGED-EXTENSION ACTIVITIES (FMA)’S ADOPTION IN TEMANGGUNG REGENCY Hanifah Ihsaniyati 1 , Nuning Setyowati 1 , Sutarto, Eny Lestari 1 1 Agricultural Faculty of Sebelas Maret University Corresponding Author. E-mail: ihzanto@yahoo.com ABSTRACT Farmers Managed-Extension Activities ( FMA ) provides substantial benefits to the farming community empowerment , especially for the improvement of information services for farmers . Consider the benefits and objectives are achieved , then this great program requires rigorous evaluation and mentoring to monitor progress . Previous survey showed no understanding of the diversity of farmers’ level , the percentage decrease in the number of farmers who apply from 2010 ( 64.56 % ) to the year 2011 ( 48.23 % ) , and parthnership between farmers and traders only 35.9 % ( still small ) . On the other hand , there is saturation analysis tools in studies on adoption . Therefore , this study aimed to analyze the motivational factors of farmers against the FMA program . The method used in this research was models the Technology Acceptance Model using Structural Equation Models with analysis tools , namely PLS ( Partial Least Square ). The results showed 1 ) Perception of farmers to ease was not significantly related to the attitude of farmers towards FMA at a significance level of 0.43 ( p value ) , 2 ) Perception of farmers on the benefits / uses significantly associated with attitudes of farmers towards FMA at the 0.01 level ( p value ) , 3 ) ability to absorb farmers are not significantly related to the attitude of farmers towards FMA at a significance level of 0.48 ( p value ) , 4 ) the diversity of the media associated significantly with the attitude of farmers towards FMA at the 0.01 signif- icance level ( p value ) , 5 ) attitude significantly associated with implementing farmers ‘ intentions / FMA adoption at a significance level of 1.90539 E - 08 ( p value) , 6 ) intention farmers significantly associated with implementing farmers’ behavior / FMA adoption at a significance level of 3.14341 E - 08 ( p value ) . Keywords : FMA, adoption, farmer,extension, empowerment