13 Volume III September 2011 SIBM An Exploratory Study of Important Aspects of Egg market in Kolkata Shibashish Chakraborty Associate Professor, SIBM, Pune E-mail : shibashishchakraborty@sibm.edu Sayan Shom Consultant, Mott MacDonald Pvt Ltd, New Delhi E-mail : sayanshome@gmail.com ABSTRACT It is important for marketers of branded eggs to understand their customer needs and the existing value chain. This paper endeavors to make a study on the existing value chain and to map different kinds of eggs consumed and SEC of consumers. This study will try to explore relationship between kind of eggs consumed and pertinent independent variables. Introduction Eggs form an integral part of a non vegetarian diet. They add proteins to one’s diet as well as other nutrients. They supply all essential amino acids for humans, and provide several vitamins and minerals, including vitamin A, riboflavin, folic acid, vitamin B6, vitamin B12, choline, iron, calcium, phosphorus and potassium. They are also an inexpensive single-food source of protein. Egg production in India Producing 4800 crores eggs in 2008-09 India is the 4th largest producer of eggs in the world. The total egg industry size was Rs. 11048 crores in 2008. The industry is highly fragmented with no national level player. Zones States North Haryana (Ambala, Barwala, Sonepat, Karnal) Punjab (Chandigarh) West Gujarat , Maharashtra South Andhra Pradesh (Vijayawada, Godavari, Tunku, Hyderabad, Chittoor, Vizag) Tamil Nadu (Namakkal), Karnataka , Kerala East Orissa West Bengal (Kolkata, Bankura) North Eastern States Central Madhya Pradesh Table 1 : Major Production Belts and Centres Shibashish Chakraborty & Sayan Shom