RESEARCH ARTICLE published: 30 September 2020 doi: 10.21070/jbmp.v6i2.770 ISSN 2528-4649 (online) ISSN 2338-4409 (print) Reviewed by: Asat Rizal & Qristin Violinda & Nurul Qomariah *Correspondence: Received: 26 Juli 2020 Accepted: 28 Agustus 2020 Published: 30 September 2020 Citation: Kussudyarsana K, Bangkit Forma Y and Achmad N (2020) Apakah Perceived Quality memediasi hubungan antara brand Image dan Country of Origin terhadap Purchase Intension?. JBMP. 6:2. doi: 10.21070/jbmp.v6i2.770 Apakah Perceived Quality memediasi hubungan antara brand Image dan Country of Origin terhadap Purchase Intension? Kussudyarsana Kussudyarsana, Yessy Bangkit Forma, Nur Achmad Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Surakarta, Indonesia This study analyzes the effect of country of origin and brand image on purchnase intension through perceived quality as an intervening variable. The research setting was on Skin cares and Beauty clinic Industry. This research used incidental sampling as a sampling technique. This study involved 300 respondents which acces the online questionnaires through google form. The data obtained were processed used descriptive analysis and SEM analysis with SmartPLS. The results indicate that the country of origin positively effect on perceived quality. Meanwhile, the country of origin variable did not affect on purchase intension. The brand image variable has a positively impact on the perceived quality variable. rand image has a positive effect on intension to buy. The perceived quality positively effects on intension to buy. Ccountry of origin indirectly effect on intension to buy through perceived quality. rand image has an indirect effect on intension to buy through perceived quality as an intervening variable. Keywords : country of origin, brand image, perceived quality, purchase inten- sion Studi ini berupaya untuk menguji dampak country of origin dan brand image pada intensi pembelian pengguna skincare di Surakarta, dengan perceived quality sebagai variabel mediator. Sampel yang diambil berjumlah 300 orang responden, dengan teknik sam- pling incidental. engumpulan data menggunakan kuesioner online (google form) dengan menyebarkan kuesioner kepada responden yaitu para mahasiswa di perguruan tinggi di Kota Surakarta. Pengolahan data dalam studi ini menggunakan analisis SEM dengan SmartPLS. Hasil studi ini menunjukkan bahwa varia el country of origin berdampak po itif pada varia el perceived quality. Sedangkan Varia el country of origin tidak mempunyai pengaruh pada varia el intensi pembelian. Varia el brand image secara positif mempen- garuhi perceived quality. Adapun Variabel perceived mempengaruhi intensi pembelian secara positif. Brand image secara positif berdampak pada intensi pembelian. Hasil studi ini menunjukkan bahwa perceived quality memediasi hubungan antara country of origin dan intensi pembelian, serta antara brand image dan intensi pembelian. Kata kunci: country of origin, brand image, perceived quality, intensi pembe- lian, skin care JBMP | ojs.umsida.ac.id/index.php/jbmp 19 September 2020 | Volume 6 | Issue 2