1 AkmaliaS., HawaM.J., Nurulhuda J., Ho J. S. ROAD USERS PREFERENCE IN SELECTING TRANSPORT MODE: A CASE STUDY IN KLANG VALLEY Akmalia SHABADIN 1,2 , HawaMohamed Jamil 1,3 , Nurulhuda Jamaluddin 1,4 , Ho Jen Sim 1,5 1 Malaysian Institute of Road Safety Research (MIROS), Kajang, Malaysia 2 akmalia@miros.gov.my , 3 hawajamil@miros.gov.my, 4 nurulhuda@miros.gov.my, 5 jsho@miros.gov.my 1 July 2013 According to official police 2010 statistics, a total of 6872 people died in road accident in Malaysia. Of these, more than half (5457; 79.4%) were motorists and only 82 deaths were recorded for public transportation. Nevertheless, public transport is seen as second choice of mode of transport for Malaysian, despite numerous studies that demonstrate its use as less risky and provides many benefits. Therefore it is important to look into factors which influence the choice of public transport as their daily mode or long distance mode. Apart from this, this study will also look into travel pattern of the commuters such as time of day travel preference and day of week. Self-completion questionnaire survey was chosen as the data collection method. The questionnaire consists of four sections. First section is about socioeconomics background, second section explains the influencing factors of the mode choice, third section asks about trip distance record and last section is about respondents’ accident record. Most of private users said that using private vehicle is more comfortable and facilitate the travel. Besides, most of public transport users said that, not owning a car is one of the reasons they choose to use public transport. 68.4% of the respondents prefer to travel during day time and about half said that they prefer to travel during weekdays. Respondents also prefer to use private vehicle as their mode of transport in most of their daily trips like sending children to school, commuting to work or shopping. Identifying the reasons why public transport is not preferable can help in improving the infirmity of public transport services. In addition, identifying the mode of transport these people choose can inform prevention efforts to reduce accidents. INTRODUCTION According to official PDRM 2010 statistics, a total of 6872 people died in road accident. Of these, more than half (5457; 79.4%) were motorists. For public transportation, only 82 deaths were recorded. Public transports provide many benefits like save money, reduce congestion, and help the environment and many more (Weyrich et al, 2003)[1]. Besides, public transport also has a lower risk compared to car and motorcycle. A biomechanics and crash investigation studies in India have confirmed that occupants of buses are at much lower risk of dying in the event of crash (Bhalla et al., 2006)[2]. Other study done in Europe found that the risk of being killed or seriously injured was found to be seven to nine times lower for bus and coach occupants as compared to those of car occupants (Albertsson et al, 2004)[3]. PDRM data also shows that the risk of fatalities for car is 1.16 times of the express bus casualties (PDRM, 2010) [4].