LAPPEENRANTA UNIVERSITY OF TECHNOLOGY School of Business and Management Master’s in Strategy, Innovation, and Sustainability The Russian University of Economics named after G.V. Plekhanova School of Business and Economics International Business Master’s thesis SUSTAINABILITY IN FASHION INDUSTRY: STRATEGY AND PRACTICE Author: Violetta Borovskikh 2020 Examiners: Associate Professor Laura Albareda, Lappeenranta University of Technology Ph.D. Olga Saginova, The Russian University of Economics named after G.V. Plekhanova Lappeenranta 2020