Partnerships for Sustainable Development November 7-10, 2004 12th International Conference of Greening of Industry Network Hong Kong ___________________________________________________________________________ Social Marketing – A Fresh Approach To Promoting Sustainable Lifestyles ? Professor Ken Peattie Director BRASS Research Centre Cardiff University 54 Park Place Cardiff CF10 3AT S. Wales, United Kingdom Email : Peattie@cf.ac.uk Telephone: +44 (0)29 2087 6562 Dr. Sue Peattie Lecturer in Marketing Cardiff Business School Cardiff University Aberconway Building Colum Drive Cardiff CF10 3EU S. Wales, United Kingdom Email : PeattieS@cf.ac.uk Telephone: +44 (0)29 2087 5723 Fax: +44 (0)29 2087 4419