ISSN 2039-2117 (online) ISSN 2039-9340 (print) Mediterranean Journal of Social Sciences MCSER Publishing, Rome-Italy Vol 6 No 3 S2 May 2015 518 Analyzing Environmental of the Rural Women Cooperatives and their Share in the Agricultural Production in Tehran Province through SWOT Method Masoumeh Arfaee* Department of Agricultural, Ashtian Branch, Islamic Azad University, Ashtian, Iran Email: M.Arfaee@gmail.com; Tell: 0098-9123381546 Sara Rezaei Vice-presidency for strategic planning and supervision, Tehran, Iran Email: Sara_rezaei24@yahoo.com Azita Zand Department of Agricultural, Islamshahr Branch, Islamic Azad University, Islamshahr, Iran Email: Azitazand@yahoo.com Doi:10.5901/mjss.2015.v6n3s2p518 Abstract The present study aimed to analyze the environmental of the rural Women cooperatives and their share in the agricultural production in Tehran province through SWOT method. The applied research method was descriptive – correlational. The population of the study was 7 units of rural women's cooperatives in Tehran province. Furthermore, the sampling procedure used in this research study was satisfied random sampling (n=1631). The used questionnaire was distributed among the rural women cooperatives in Tehran Province in two levels of managers and staff members. The results of S.W.O.T revealed that the most appropriate adaptive strategy was to develop the opportunity and possibility for staff members to educate in different levels; the most appropriate offensive strategy was to employ skillful human sources; the most appropriate defensive strategy was to increase the motivation of staff members in the way of attracting their partnership in related activities nor control activities; and the most appropriate contingency strategy was to decrease the number of staff members through new technologies. These strategies might play the core role in increasing revenue and the share in the agricultural production at rural women cooperatives in Tehran province. Keywords: Rural women's cooperatives, Agricultural production, S.W.O.T Analysis (strengths, weaknesses, opportunities, threats). Introduction 1. In Iran given the development of economic evolutions, policy making and also the delivering the economic and productive activities to non-governmental sectors, access of women to land, agricultural inputs and loan within rural cooperative Co. has recently increased. As a result, it has become possible to supply agricultural inputs, selling products, and processing crops with more productivity, integrate human resources, and to employ staff more easily (Golkar,2008). Thus, one of the most suitable methods of analyzing strategic management is the SWOT (strengths, weaknesses, opportunities and threats) technique that can be used even under inappropriate conditions (Ahmadi,2009). Under critical conditions, the best tool is offered to manage the intended unit in the critical and difficult conditions so that the most appropriate decision would be made. Walters & Rainbird (2007) in their study reported that increasing innovation of cooperatives requires a combination of of elements including: product innovation management and innovation management at the structure of communication network .This research benefits from a model to facilitate the effectiveness of innovative cooperatives. Premchander and Pranmeela (2004) also carried out another study titled as “developing trade of rural women cooperative in Thailand” whose results uncovered that recognizing environmental factors and improving innovation potentials in rural women cooperative might lead to an increase in the number of dependant women to self-sufficiency, establishment of small and medium size businesses, and also encouragement of entrepreneurship. Moreover, in the research study by Ahmadi (2009), the effective factors on membership of farmers at cooperatives