Generic drug usage: Adoption, Multiple Massive Perspectives, Challenges and Outcomes Dr. Mousumi Bhattacharjee James, Assistant Professor, Applied Chemistry Department of Humanities and Applied Sciences. New Horizon Institute of Technology and Management, Thane, Maharashtra., India mbjames1@gmail.com : Today the world is constantly witnessing quite a stir associated with the usage of generic drugs. Diverse, comprehensive and Abstract complex, viewpoints and perspectives are being exchanged by pharmacists and business giants on various aspects to denote the significance of generic drug usage across the globe. Exhaustive study and exchange of view-points are being conducted across the globe so that not a single perspective is left untouched. A generic drug is a pharmaceutical drug that has the same chemical substance as the drug that was originally developed, patented and innovated. Generic drugs are allowed for sale after the expiry of the patent of the original drugs. The most pertinent perspective regarding the usage of generic drugs is the quality view point, as any compromise on this aspect is directly linked with a fatal and cataclysmic outcome involving human life. Though cost often correlates to quality, but the FDA regulates this factor and a generic while far less costly has the same ingredient and quality. Drug distribution often plays a very critical role in the usage of pharmaceutical preparations. The disparity is majorly seen in under developed countries. In developed countries where the majority of the population is literate and covered under healthcare insurance schemes the savings by usage of generic drugs i sn’t a concern of the end user. Awareness of mandatory norms etc facilitates their choices. But in developing economies, with unavailability of medical insurance, where a wide majority of the population is illiterate, the dependence is largely on the dispensers. While Prime Minister Narendra Modi has made the prescription of generic drugs mandatory and the Medical Council of India (MCI) has already declared it an ethics code for doctors but the implementation of the same is still under process. In the management of diseases, the role of cost of therapy is a major concern. Massive shifting to generic drugs could prove to be a blessing in the management of chronic diseases. But then there is more to just one side of the coin. The issue is more complex than it seems to be. Certain facts have been reiterated for general awareness. Though the usage of generic drugs is proven to be a boon for the consumer with significantly lower cost of therapy, but multiple factors need to be under control till it is finally mass implemented worldwide. This might take a slightly longer time frame than anticipated but once done will indeed be a blessing for the ailing humanity. : Generic, Pharmaceutical, Patients, Consumers, bioequivalence, brand-name, dosage, FDA, WHO, Chronic diseases. Keywords I. INTRODUCTION: Today the world is constantly witnessing quite a stir associated with the usage of generic drugs. Diverse, comprehensive and complex, viewpoints and perspectives are being exchanged by pharmacists and business giants on various aspects to denote the significance of generic drug usage across the globe. As, this is a context of grave importance and directly relates to the life of mankind hence this subject needs to be brainstormed by experts in related fields constantly and from various frames of significance. Exhaustive study and exchange of view-points are being conducted across the globe so that not a single perspective is left untouched. With the development of newer drugs, delivery systems and older drugs going off patent, the pharmaceutical sector has also entered a highly competitive mode to evolve itself to keep pace with their counterparts in coming up with beneficial prerogatives to serve mankind. Widespread usage of generic drugs seems to be the most lucrative option which could bring down the expenditure incurred on healthcare for the consumers across the globe. This contention or vital subject might appear to be a simple thing with an uncomplicated solution, but this actually, has not even two sides of the coin but multiple aspects to be explored before concluding. Hence worldwide the usage of generic drugs on a massive scale is being discussed and debated on an extensive scale. In such a scenario there are multiple aspects to be explored before arriving at the final word. With the increase of lifestyle diseases like Diabetes, hypertension, Cardiovascular diseases, obesity etc. and occupational lifestyle diseases 1 which include those caused by the factors present in the vicinity like heat, sound, dust, fumes, smoke, cold, and other pollutants which are inevitably responsible for allergy, respiratory, hearing problems, and heat or cold shock. All these and many more factors have imperiously driven major part of the population to be under some kind of therapy in routine almost alongside their daily diet. Then with the CIKITUSI JOURNAL FOR MULTIDISCIPLINARY RESEARCH Volume 6, Issue 1, January 2019 ISSN NO: 0975-6876 http://cikitusi.com/ 27